Taking great photos of properties you are selling is important to present the space in the best possible light. However, there are several myths and misconceptions about property photography that led some to make easily avoidable mistakes. In this article, we debunk some of the most common myths about property photography in the UK.
Myth #1: Bright, saturated photos look best
Overediting images may seem striking initially, but buyers want to see authentic representations. Expertly lit, composed photos focused on a property’s strengths need little excessive post-processing. Quality property images highlight reality ideally. This is one of the main reasons why you need to work with a professional property photographer.
Myth #2: Sunny days are best for shooting outdoors
Actually, an overcast or cloudy bright day is ideal for exterior shots. Sunny days can create harsh shadows and high contrast that hides details and flaws. Cloudy days create a soft, even light that brings out the best in the architecture and landscaping.
Myth #3: Anyone with a drone can capture great aerials
While drones make aerial shots more accessible, there is skill to composing appealing aerial images that showcase a property’s best attributes. Hire a professional property photographer with aerial training for stunning birds-eye-view listings.
Myth #4: Bright flash is necessary indoors
Pop-up camera flashes often create harsh shadows and reflected hot spots. Where possible, use natural light from windows and doors. Otherwise, continuous lighting or external flash units can provide smooth, diffused light that is more appealing.
Myth #5: Staging can be overly dramatic
While staging can make rooms feel warmer and more liveable, buyers also need to envision themselves living in the space. Avoid overly personal or eccentric furnishing/decor choices. Find a happy medium between sterile hotel rooms and overly dramatic sets.
Myth #6: Retouching is misleading
Basic post-processing like colour correction, subtle touching up of flaws and straightening of lines is essential, but heavy retouching that misrepresents the actual space is unethical and counterproductive. Present spaces attractively but truthfully.
Myth #7: Professional photographers are a waste of money
Many homeowners or agents decide to save money by taking property photographs themselves or having an amateur friend do it. However, this can be a costly mistake. Professional photographers have specialised gear, lighting setups, and experience getting the best shots possible even in challenging spaces. They have often photographed hundreds if not thousands of properties successfully.
Having the best photos is essential to market properties effectively. By steering clear of these common myths and missteps, estate agents can present listings to their best advantage and close deals faster. The right light, perspective and presentation highlights properties’ potential and drives buyer engagement.