Competition within the property market continues to rise, and it is essential for the sellers to have great photos and videos to showcase their property. As of now, around 90% of home buyers are using online listings to shop. Hence, you need to use high quality visual content to catch the attention of these buyers. This is where cutting-edge tools like drones, CGI, and cinematic videos come into play to create next-level real estate marketing material.
Taking Properties to New Heights with Drone Photography
One of the biggest innovations in real estate photography in recent years is the use of drone photography and videography. Drones allow for stunning aerial shots of homes and surroundings that were impossible in the past. Bird’s-eye views display full property footprints, beautifully manicured gardens, impressive outdoor amenities like pools or tennis courts, and neighbourhood locales in one breathtaking photo.
Whereas standard images might just provide a snapshot, sweeping drone videos expertly build excitement and showcase what makes the property exceptional. With more wow factor than still shots, these airborne videos help properties leap off listings pages.
Most buyers simply can’t conceptualise what a property truly offers from just a few pictures. But seeing the big picture perspective that drones provide allows buyers to better understand the uniqueness and potential of the property.
CGI Renders That Wow: Envisioning Possibilities
Another modern marketing method gaining popularity are photorealistic CGI renderings and walkthrough videos. Particularly useful for new construction or redevelopment projects, CGI allows buyers to easily envision possibilities that do not presently exist on site.
New build projects often start with just vacant land or an outdated existing structure awaiting demolition and total transformation. CGI renders showcase sleek exterior architectural plans and also provide simulated tours of gorgeous interiors before they are built out. For buyers struggling to grasp new development scope and scale, this is a game changer. CGI brings the design to life so they can see finished product potential – not just dirt lots or demolition messes.
Similarly, outdated and neglected properties are often purchased for full gut rehabs and flips. In their existing state, they can be unappealing with major cosmetic damage or structural issues. CGI redesigns highlight modernised floor plans and display incredible after remodelling effects throughout. Instead of turning buyers away in person due to current condition, CGI allows them to look beyond to future renovation glory.
Cinematic Videos: Emotional Storytelling
Impactful real estate videos go beyond just factual depictions of properties for sale. Using professional cinematography, editing techniques, graphics, music and more, high quality real estate videos seek to form emotional connections between buyers and homes. That emotional bond is what turns initial interest into serious offers.
Beautiful lifestyle reels showcase families happily enjoying impressive homes and surrounding areas. Dramatic drone flyovers reveal jaw dropping exteriors from refreshing angles. Smooth tracking shots usher buyers through bright, spacious interiors room by room. Close up b-roll draws attention to exceptional features and coveted amenities. Clean graphics highlight impressive specs and details. Background music sets the perfect tone throughout while keeping viewers engaged.
The Next Level of Property Marketing
Drone photography and video, photorealistic CGI renderings, and cinematic listing videos represent the next era of property marketing. As the first visual impression for potential buyers, great photos and video content gives homes a huge leg up in today’s competitive landscape.
Properties demand the wow factor advantage these modern digital tools provide to sell faster and for more money in today’s marketplace. The stunning imaging, bold highlights, and emotional allure are exactly what properties need to capture buyer attention and imagination at that crucial first impression point.