The property industry relies heavily on high-quality property photography to market and sell homes. As technology advances, new trends are emerging that are changing and improving real estate photography. Here are some of the prominent ways that property photography is likely to evolve in the coming years. Lets take a look at the future of property photography.
360-Degree Photography
360-degree photography is already growing in popularity for showcasing property listings. These virtual tours allow potential buyers to explore the entire home online from their computer or mobile device. While 360 photography requires more specialised equipment right now, this technology will likely become more affordable and accessible. As virtual and augmented reality continue making headway, 360-degree property photos could eventually become an industry norm.
Aerial Photography by Drones
The use of drone photography is rising in property as drones become less expensive and easier to operate. Aerial property photos captured by drones provide beautiful bird’s eye views that capture a home’s surroundings and place it in the context of the neighbourhood. Additionally, drone photography enables viewing homes and land from angles that were historically impossible. Drone operation rules are still being defined, but drones are clearly useful tools for property photographers to incorporate.
Enhanced Editing Capabilities
Advancements in digital photo editing software empower property photographers to produce clearer, cleaner, and more vibrant images than ever before. Tools like HDR imaging reveal shadowed rooms in perfect lighting. Meanwhile, programs that instantly edit out dust, wires, damage or other imperfections help photographers digitally stage homes to perfection. The improving editing capabilities translate to higher quality property photos.
Artificial Intelligence Integration
Early experiments pairing digital photography with artificial intelligence (AI) demonstrate assisting potential for real estate. For example, an AI could assess home photos and instantly edit them to optimal brightness/contrast levels for each room’s lighting conditions.
More advanced applications could have AIs analysing property photos to extract insights about room dimensions/square footage, detect damage not visible to the human eye or even suggest optimised angles to highlight selling points. The AI potential in photography has barely been tapped but is likely to progress steadily.
Live Video Walkthroughs
Though static photos remain essential, videos bring an extra vibrancy that can capture unique home features. Live video walkthroughs facilitated by photographers further enhance interactivity for remote house hunters. Apps already enable real estate agents to provide instant video tours to clients.
As mobile speeds/tech improve and virtual reality simulations progress, live video showings should gain adoption. Visual content shapes the home search process for today’s buyers, so video usage logically seems poised to expand through live-streaming walkthroughs or similar future platforms.
Embedded Property Details
Advancing camera technology may soon enable useful embedded data to be collected during property shoots beyond just photos alone. For example, special infrared cameras could gather insights on insulation effectiveness or detect leaks/moisture concealed within walls.
Photogrammetry uses photo data points to construct virtual 3D models with exact room dimensions. As camera hardware/software grows more advanced, the additional layers of property details captured in images will bring further value to property photography.
Final Words
In recent years, high-resolution digital photography has transformed property listings and how homes are viewed during the buying process. While traditional quality photos will remain vital, new photography technologies are constantly emerging that promise to further enhance real estate marketing. As these trends influence and intersect with the photography sphere, they are likely to shape the continual evolution of property photography and listings. There is the future of property photography!