When potential buyers are scrolling through property listings online, the photos play a critical role in catching their attention and making them click for more information. With so much riding on those initial images, it’s important for property agents and sellers to understand the psychology behind what makes a property photo appealing to buyers.
Multiple studies have shown that the right images can spark an emotional connection and get buyers invested in learning more about a home. So, what exactly are buyers looking for when they first see those thumbnail shots in search results?
Bright, Spacious Room Shots
Research has found that photographs showing bright, open spaces tend to be the most popular with potential buyers browsing listings. This includes wide shots highlighting the size and flow of rooms. Abundant natural light also draws the eye in and makes spaces look warm and inviting. Crisp, high-quality photos that capture the roomy feel and light are key. Blurry or dark shots just don’t have the same appeal.
Outdoor Area Views
Curb appeal matters, even in small thumbnails! Photos featuring neatly maintained outdoor areas, green lawns and landscapes, pools, patios and decks tend to catch buyers’ attention. They trigger pleasant thoughts about enjoying those spaces if they lived there. Unique or impressive architectural details on the home’s exterior also prompt clicks from curious buyers wondering what the inside looks like.
The Right Photo Order
Where the various room and exterior photos are placed in a listing can influence what buyers notice first too. Agents recommend selecting a bright, inviting kitchen or living room shot for the cover image that loads first. Alluring kitchen and living spaces that look clean and contemporary tend to hook scanners. Then you can strategically sequence other shots to save some excitement for when they click through to the listing or open house.
Avoid Clutter and Messiness
Some sellers think showing furnished rooms gives buyers a better sense of scale. But agents warn too much clutter, or messiness is distracting and off-putting to buyers scanning listings. They recommend decluttering as much as possible for photography by removing personal items and extra furniture from the shots. Aim for crisp, empty spaces that make rooms appear spacious and fresh for the best first impression.
While snapping that perfect property photo requires skill, understanding the psychology behind what makes buyers click comes down to highlighting spaciousness, natural light, inviting architecture and lifestyle appeal. Following these guidelines can help your property listings catch more eyes and draw more qualified buyers in. Paying attention to the imaging can make a big difference for successfully selling a home in any market!