If you’re an estate agent trying to sell a property in the UK’s fast-moving market, you need to ensure your listings stand out and capture buyers’ attention. With more properties available than active buyers in many areas, the competition is fierce.
The good news is there are several simple yet effective things you can include in your listings to attract more viewers and potential buyers. Here are the top things to focus on:
Great Photos
High-quality photos are absolutely vital for any property listing. Take the time to capture the home at its very best with wide shots as well as closer details. Bright daytime photos tend to work better than darker evening shots. Capture different angles and each room, not just the kitchen and living spaces. Crisp, colourful photos make viewings more likely to happen.
Accurate Floor Plan
A floor plan allows buyers to understand the layout and spaces within a home. Whether you create a simple sketch yourself or work with a professional photographer, an accurate floor plan is essential. It should include all rooms with dimensions noted, along with staircases, hallways, built-in storage space, appliances, windows, and doors. This helps buyers envision themselves living in the space.
Thorough Description
Your written description needs to sell the lifestyle offered by this property. Focus on amenities, local schools, recreation options, and transport links. List special or unique features like high ceilings, lots of storage, eco-friendly construction, private gardens and more. Stay positive and really highlight selling points through your descriptive words.
Comprehensive Details
You need all key details in your listing, including number of bedrooms and bathrooms, living spaces and sizes, parking provisions, council tax band, tenure, appliances included, age of boiler and kitchen/bath fittings. Be transparent about any downsides like a short lease remaining or ongoing neighbour disputes. Buyers will likely find out anyway and you want to establish trust.
Additional Information
Go beyond just the bricks and mortar by sharing local area guides, lists of schools and amenities, average transport commute times, council fees bands, broadband availability, and more. The more useful information you provide, the more attractive the listing becomes. Hyperlink to virtual tours, drone videos, custom site plans and your company website too.
Professional Presentation
Pay close attention to formatting, grammar, spacing and typography within your listing for a polished look. Round out the listing with your smiling headshot, company branding, responsive contact details and call-to-actions to drive more viewer inquiries.
Legal Compliance
There are several legal requirements to feature in listings, including noted prohibited tenancy terms, possession order conditions, asbestos registers, appliance servicing records, and energy performance certificates. Leave nothing out to avoid any violations.
Regular Updates
Make sure your listing appears fresh by updating the day count frequently, reducing the price if needed or highlighting viewings available in the coming week. Interest tends to drop off after 30 days so keep listings lively.
The UK property market moves fast when listings appeal to motivated buyers. Paying attention to these key areas will help your listings stand out while complying with all legal mandates. Take time to highlight selling points and lifestyle benefits in your descriptions and photos. Maintain informative, attractive and current listings and you’ll soon be fielding more buyer inquiries!