Having the best photos is essential for maximising interest for your listings in today’s property market. More and more, estate agents and homeowners are turning to drone photography to showcase properties to their full potential. In fact, 82% of estate agencies use drones to photograph properties as of now. But when is it worth investing in drones for your listings?
Here’s a look at the key benefits of drone property photography and when it makes the most impact.
When to Use Drone Photography?
Showcase Beautiful Scenery Around The Property
One major benefit of aerial drone photography is its ability to showcase beautiful natural scenery that frames the home. Properties located near lakes, beaches, mountains, hills, or scenic forest landscapes can look breathtaking from the air. Drone photos can showcase sprawling rural views with lush greenery, coastal properties with stunning seaside vistas, secluded cabins nestled in the woods, and more.
The aerial perspectives capture the peaceful, natural environments surrounding properties in countryside, lakefront and similar isolated or private locations. This helps sell the serene, relaxing and environmentally beautiful attributes of the area.
Show Nearby Landmarks
In addition to natural scenery, aerial drone photography can provide unique aerial views of nearby landmarks, famous buildings and popular attractions. For properties on the outskirts of major cities or located in bustling tourism hot spots, showcasing recognisable nearby landmarks helps highlight the convenience and desirability of the location. Drone photography essentially puts that key selling point directly into the property listing for buyers to see.
Highlight Edge of Town
While completely rural and completely urban locations have their obvious aerial photography appeals, drone images can also maximise the unique selling points of properties on the edge of towns or cities. Listings just outside of population hubs can highlight having the best of both worlds through aerial drone shots.
Peaceful suburban or exurban neighbourhoods as seen from the sky will highlight easy access to the nearby town or city without sacrificing scenic views or greenery that get blocked out deeper into an urban area. For commuters who want accessibility without congestion, properties on the outskirts captured by drones showcase those attributes perfectly.
When Not to Use Drone Photography?
While aerial drone photography undoubtedly looks visually stunning and makes for impressive listing photos, there are some locations where drones do not necessarily maximise or enhance a property.
Large Housing Estates
For very uniform housing developments, especially apartments, condos and tightly packed tract house neighbourhoods, aerial drone shots rarely add much value. Hundreds of nearly identical homes make it difficult for property listings to stand out among the aerial views of repetitive housing styles, parking lots and minimal green space typical of dense large-scale housing developments.
However, drone shots could still highlight community amenities like pools, clubhouses, tennis courts and playgrounds available to residents. But for the properties themselves, there are fewer unique selling points visible from uniform rows of duplicated units.
Industrial Areas, Business Parks
Commercial and industrial property listings also may not benefit substantially for highlighting their surrounding areas from an aerial perspective. Distribution warehouses, manufacturing facilities and similar B2B properties among a business park area generally lack impressive landscape perspectives. Their locations are selected more for transportation access and infrastructure rather than aesthetics.
While drones certainly will not capture majestic natural beauty surrounding industrial buildings, aerial photography can still visually confirm easy access to highways, rail lines, shipping channels and other logistical connectivity that would appeal to commercial property buyers and tenants.
With these tips you can now get the most out of drone photography for your listings, and avoid unnecessary costs.