Buying or selling a home is one of the most important financial decisions a person can make. With the UK property market being so competitive, using high quality marketing materials such as professional photography can make a big difference in successfully selling your home faster and for more money. We have conducted research that shows that listings with professional photos from Hovver sell 32% faster than the industry average.
The Power of First Impressions
Potential buyers browsing online listings and property sites will likely look through dozens or even hundreds of properties. With so many options, they will initially filter out listings based only on the photos. High quality, bright, visually appealing photos make a strong first impression and encourage buyers to view more details and schedule showings.
Properties with amateur photos or just a few low quality snapshots are often passed over without consideration. Professional photographers understand how to showcase a home through lighting, editing, angles and room styling. The initial photos must catch the buyer’s attention within seconds to move a listing from ignored to “must see.”
Professional Photography Translates into Higher Offers & Faster Sales
Making a strong first impression with exceptional photos translates into more showings, quicker decisions and higher offers. Our own data on UK property sales shows that our sellers using Hovver professional photography sell their properties 32% faster than the industry average. This is one of the best reasons to invest in professional property photography. With the UK market shifting to even faster sales and a frenzy over the most desirable new listings, professional photos give sellers an undeniable edge over the competition.
Enhancing Visual Appeal and Space
Experienced property photographers know photographic and editing techniques that enhance the size, brightness and aesthetic appeal of rooms. Special wide angle lenses can make rooms appear larger and more spacious. Strategic use of lighting minimises shadows while highlighting architectural details and features.
Post production editing enhances colour’s and clarity. Staging and room styling removes clutter while adding decorator items to create a lifestyle ambiance. Empty rooms with harsh lighting and amateur photos lose visual appeal. Professional property photography reinforces the emotional connection and “wow” reaction that motivates buyers.
Speeds the Buying Decision Process
High quality photos help buyers pre-screen listings to identify those worth touring based on visual information alone. They can eliminate homes not meeting their needs and focus on touring the most promising options. The buyer wastes less time looking at unsuitable properties. Faster pre-screening translates to faster decisions on making an offer once they view the home in person.
Conversely, bad photos cause buyers to schedule more showings trying to find options that truly match their preferences since the photos don’t provide enough details. More time touring means extended purchase decision making.
In a competitive property marketplace, professional property photography is one of the highest returning investments you can make when preparing your home to sell. It pays off with quicker sales, higher offers and a smoother closing. For buyers, it simplifies the ability to identify the most suitable properties so they can find their perfect home faster. As professional photos become standard across listings, not taking advantage means you literally risk losing thousands by turning buyers away at first glance. Using Hovver’s services translates directly into higher profits and faster turnover in today’s fast-paced UK housing market.