Home Seller FAQs: Answering Your Questions About Property Photography
You’ve made the big decision to sell your UK home. You also know gorgeous listing photos are key for enticing buyers online and off. But questions arise about finding the right property photographer, what to expect during the shoot, typical costs and more. Here’s what every home seller should know to make the process smooth, effective and free of unwelcome surprises. What time of day is best for photographing rooms? Anytime of day as long as there is daylight. The weather can effect shoots, however there are many strategies photographers can employ to counter them. Do I need to clean my whole house first? Yes, extensively. Preparation is essential before a property photography session. Plan to spend hours tidying every room, clearing surfaces, removing personal artefacts that distract from the spaces themselves, storing away excess furniture items and thoroughly cleaning before photographers enter. Decluttered interiors photograph the best so buyers can picture themselves living there versus your clutter obscuring everything. Here is our guide on staging interiors and exteriors. How long does a typical property photo shoot take? It depends on home size/ services required eg photos, video etc of course but it block out 1-3 hours from start to finish. Just know creating wow-worthy visual marketing materials for listings requires significant behind-the-scenes effort and expertise. You can ask your photographer for a more specific time when you speak to them on the phone. They should be able to advise. When should I book photographers before listing my home? Whenever you or the agent wants them. Its a question that varies from person to person. If you want it on the market ASAP then book as soon as you can. If you are planning on putting it on in a couple of months get everything ready and book nearer the time. What all gets photographed besides inside rooms? The full scope of your property exterior and interior, including outdoor spaces like gardens. We typically don’t photograph areas like storage rooms, garages (interior) and pantries unless there is a specific reason to do so (some kind of selling point). How many photos should my listing include? Today’s buyers expect abundant visuals, not just a handful of images. Plan on 20-25 top-quality photographs spanning every room and exterior angles. Again, this does depend on the size of the property. Once the photos have been taken you, and the agent can go through them and decide which ones to add to the listing. Sometimes its good to cycle through them every now and again to give the listing a fresh look. Final Words Securing first-class visuals for your home listing materials shouldn’t feel stressful. Keep these common property photography questions and expert tips in mind so you can orchestrate an impressive shoot that showcases your property’s full potential to UK home buyers. Be sure to enlist a true pro photographer aligned to your home’s specific strengths and target buyer demographics too. With stellar visual marketing in place, you can anticipate an agile sales process ahead.
What Buyers Hate: Common Photography Mistakes That Turn Them Off
When selling a home in the UK, professional photography is crucial to attracting potential buyers and securing a sale. However, not all property photographs are created equal. Even small mistakes can turn buyers off or cause them to miss your listing altogether. This is the reason why 72% of estate agents say high quality images can help them with winning more listings. As a home seller, it’s important to understand what buyers don’t want to see in property photos so you can provide listings they will be eager to view and make offers on. Here are some of the most common photography mistakes that irritate UK home buyers. Overexposed Images 83% of home buyers say that images help them with selecting the right property. However, this refers to clear images without any overexposure. Too much brightness is one of the biggest complaints among home buyers surveying online property listings. When photos are overexposed and washed out, it becomes impossible to see details of the home’s rooms, layout and features. Backlit rooms lacking sufficient lighting also frustrate buyers, making spaces seem shadowy and dim. Pro property photographers know how to properly light each room and space to showcase the home in its best form. Clutter Everywhere Today’s buyers want to envision themselves living in your house. But it’s virtually impossible for them to picture this if every room and surface is cluttered with your personal belongings and mess. Buyers dislike seeing rooms jammed with too much furniture, overflowing shelves and cabinets, and just general disorganisation. Be sure to do a deep clean and declutter your home before the photographer arrives so it appears spacious and tidy in every shot. Distorted Images Fisheye lens shots that curve straight lines and elongate spaces are generally unappealing to buyers browsing listings. Again, distortion makes it tough for them to realistically perceive the home’s layout and room proportions too. While wide angle shots can capture more area, it’s usually better for property photographers to take photos from further back. This way spaces appear accurately represented without visually tricking the buyer. Forced Perspectives Speaking of visually misleading buyers, forced perspective is another photographic technique that often backfires. This is when the camera angle makes rooms look much larger than they truly are in real life. While you might assume exaggerating room sizes is helpful, buyers feel deceived when the actual property doesn’t match what they saw online. Trustworthiness is crucial, so insist on true-to-life photography angles. Neglecting Exteriors In their haste to showcase stunning interiors, some photographers fail to appropriately feature a home’s exterior and outdoor spaces as well. But U.K. buyers are savvy; they know the exterior shot may be their only impression before touring inside. Curb appeal matters greatly when buyers browse listings online. Make sure photographers capture the full scope of your property inside and out. Don’t neglect patios, gardens, roof decks and other exterior details buyers want to see too. Forgetting Floor Plans While gorgeous photos might entice buyers, many won’t contact an agent or book a showing without seeing a floor plan first. This overhead map gives buyers crucial information that photos alone cannot. Floor plans allow buyers to evaluate room adjacencies, space connectivity, overall layout and flow before visiting. So, insist photographers include accurate floor plans along with the professional photography. Final Words Securing stunning, realistic photography without these common mistakes can help your UK home listing stand out positively versus the competition. Avoid what buyers hate most by hiring experienced property photographers dedicated to showcasing your property in its best possible light. The images you choose really do make or break a potential sale in buyers’ eyes. This will ensure you do not have any photography mistakes that may put buyers off!
Maximise Listings: When to Use Drone Photography
Having the best photos is essential for maximising interest for your listings in today’s property market. More and more, estate agents and homeowners are turning to drone photography to showcase properties to their full potential. In fact, 82% of estate agencies use drones to photograph properties as of now. But when is it worth investing in drones for your listings? Here’s a look at the key benefits of drone property photography and when it makes the most impact. When to Use Drone Photography? Showcase Beautiful Scenery Around The Property One major benefit of aerial drone photography is its ability to showcase beautiful natural scenery that frames the home. Properties located near lakes, beaches, mountains, hills, or scenic forest landscapes can look breathtaking from the air. Drone photos can showcase sprawling rural views with lush greenery, coastal properties with stunning seaside vistas, secluded cabins nestled in the woods, and more. The aerial perspectives capture the peaceful, natural environments surrounding properties in countryside, lakefront and similar isolated or private locations. This helps sell the serene, relaxing and environmentally beautiful attributes of the area. Show Nearby Landmarks In addition to natural scenery, aerial drone photography can provide unique aerial views of nearby landmarks, famous buildings and popular attractions. For properties on the outskirts of major cities or located in bustling tourism hot spots, showcasing recognisable nearby landmarks helps highlight the convenience and desirability of the location. Drone photography essentially puts that key selling point directly into the property listing for buyers to see. Highlight Edge of Town While completely rural and completely urban locations have their obvious aerial photography appeals, drone images can also maximise the unique selling points of properties on the edge of towns or cities. Listings just outside of population hubs can highlight having the best of both worlds through aerial drone shots. Peaceful suburban or exurban neighbourhoods as seen from the sky will highlight easy access to the nearby town or city without sacrificing scenic views or greenery that get blocked out deeper into an urban area. For commuters who want accessibility without congestion, properties on the outskirts captured by drones showcase those attributes perfectly. When Not to Use Drone Photography? While aerial drone photography undoubtedly looks visually stunning and makes for impressive listing photos, there are some locations where drones do not necessarily maximise or enhance a property. Large Housing Estates For very uniform housing developments, especially apartments, condos and tightly packed tract house neighbourhoods, aerial drone shots rarely add much value. Hundreds of nearly identical homes make it difficult for property listings to stand out among the aerial views of repetitive housing styles, parking lots and minimal green space typical of dense large-scale housing developments. However, drone shots could still highlight community amenities like pools, clubhouses, tennis courts and playgrounds available to residents. But for the properties themselves, there are fewer unique selling points visible from uniform rows of duplicated units. Industrial Areas, Business Parks Commercial and industrial property listings also may not benefit substantially for highlighting their surrounding areas from an aerial perspective. Distribution warehouses, manufacturing facilities and similar B2B properties among a business park area generally lack impressive landscape perspectives. Their locations are selected more for transportation access and infrastructure rather than aesthetics. While drones certainly will not capture majestic natural beauty surrounding industrial buildings, aerial photography can still visually confirm easy access to highways, rail lines, shipping channels and other logistical connectivity that would appeal to commercial property buyers and tenants. With these tips you can now get the most out of drone photography for your listings, and avoid unnecessary costs.
Partnering with a Photographer: What Estate Agents Need to Know
Partnering with a skilled property photographer can make all the difference when marketing and selling properties as an estate agent. High quality photography grabs buyers’ attention online and gives them positive first impressions that can lead to showings and sales. For agents looking to step up their marketing game, here’s what you need to know about choosing and collaborating with a property photographer: Evaluate Their Portfolio The most important step is viewing examples of the photographer’s work. Examine listings they’ve shot and look for crisp images with excellent lighting that showcase each room and special features. Bland, dark shots or oddly angled photos are red flags. Ideally the portfolio will display interior and exterior images tailored to property, not generic travel or family photography. If possible talk to agents they’ve worked with previously about reliability and professionalism on shoots. Consider Specialities While general property photography skills are important, some photographers specialise in certain niches that could suit your specific needs. These may include photography of large luxury homes, urban apartments and condos, renovations, commercial spaces, aerial photography using drones, VR photography for virtual tours, enhanced editing techniques, extensive retouching services, floor plans, 3D scans of rooms and more. Aligning with photographers experienced in your target market sectors can boost your marketing capabilities. Discuss Turnaround Time Fast turnaround is often essential for agents to get new property listings in front of buyers promptly. Photographers’ schedules and capacity to shoot homes quickly amidst tighter deadlines varies. Discuss their typical turnaround between finished shoots to image delivery and image selection procedures. Most full-time real estate photographers deliver 8-15 high quality edited images per listing within 1-3 days, with express 1-day options for a premium rate. Compare Packages and À La Carte Options Photographers offer a range of base packages plus extras agents can pay more for if needed. Basic packages tend to cover shoots at the home with a set number of edited images included. Extras sometimes involve additional edited photos, extensive post production, supplemental photography of neighbourhoods and drone images. Analyse packages relative to your photography needs across diverse property types so you can request appropriate services for each listing. Define Usage Rights When partnering with a property photographer, estate agents need usage licenses that authorise you to freely use images across listing sites, social media, printed brochures, email campaigns and more without worrying about copyright issues. Photographers’ policies vary greatly here – some provide unlimited usage within your business while others impose major restrictions. Get usage terms finalised contractually upfront before signing and paying deposits. Foster a Cooperative Partnership Your photographer will function like an extended part of your team in marketing homes for sale. Maintain open communication about what does and doesn’t work with their photography to boost your collective success. Constructive feedback regarding types of shots, lighting or edits helps them continuously refine images to highlight a property’s finest selling points. In turn, make their job easier by providing access, information and reasonable time frames. Investing in quality photography ultimately helps sell more properties faster and at better prices. Follow these key tips when seeking out and collaborating with expert photographers suited to your agency’s needs and listings. The imagery they capture offers perhaps your most valuable sales and marketing tool.
How Professional Property Photography Will Sell Your Property Faster
Buyers out there have endless property listings at their fingertips. With so much choice, first impressions matter more than ever. According to a study by Ruby Home, professional property photography can increase clicks on property listings by up to 118%. So, if you want your property to stand out and sell quickly, professional photography is essential. The Importance of Great First Impressions When potential buyers view property listings online, the photos are often the very first thing that catches their eye. In fact, a report from the National Association of Realtors shows that nearly 97% of homebuyers use the internet in their home search. With gorgeous photos, you can capture buyers’ attention and motivate them to learn more. However, dark, blurry, or otherwise unappealing photos can cause buyers to immediately click away and move on to other listings. Enhancing Visual Appeal Professional property photographers use high-quality equipment and editing tools to truly enhance the visual allure of a home. Wide-angle lenses make spaces appear larger and brighter, while editing adjustments heighten contrast, boost colour vibrancy, and correct any imperfections. The photographer will capture photos from multiple angles and vantage points too. This showcases the property fully and highlights its best assets. Staging is often incorporated as well to accentuate aesthetics and allow buyers to better envision themselves living in the home. Increasing Exposure Beautiful, magazine-worthy property photos also help property listings gain more exposure across the internet. Buyers are far more likely to click, save, pin, or share listings that catch their eye. This expands the reach of the listing and introduces it to many more potential buyers. Additionally, visually appealing photos increase the chances of the property being featured prominently on property sites and feeds. More exposure equals more opportunities for buyers to discover and view the listing. Conveying Important Details While the goal is to make properties look aesthetically pleasing, professional property photography also focuses on highlighting important details. The photos should give buyers a clear understanding and appreciation of the home’s layout, dimensions, conditions, features, and upgrades. This sets accurate expectations that reflect what buyers will encounter in person. Underselling with poor photography can lead to disappointed buyers, while overselling can result in a sizeable gap between perceived and actual value. Securing More Showings Perhaps most importantly, professional property photos motivate buyers to schedule in-person showings. While online listing photos allow buyers to preliminarily evaluate a property, they still need to see, tour, and assess homes up close before making an investment. Appealing photography essentially captures buyers’ interest and convinces them the property is worth their time to view and consider purchasing. In a hot market, buyers have to act fast once they find “the one” too. Higher demand from more showings often precipitates bidding wars and faster sales. The Value of a Quick Sale Ultimately, professional photography delivers significant return on investment by securing more showings that convert to sales faster. The less time a home spends on the market, the fewer carrying costs the seller incurs. Quick sales also reduce the seller’s exposure to shifting market conditions or decreasing buyer demand. Moreover, homes that sell rapidly often do so with less negotiation on price because demand and interest level is so high right out the gate. This enables sellers to maximise sale proceeds. So, if your objective is to sell your property faster and for top dollar, professional photography is non-negotiable. With gorgeous, compelling photos that capture buyers’ attention while also informing them, you can expect to attract more interest that translates into showings, offers, and ultimately a shorter time from list to sold. Paying a professional property photographer to showcase your property is a wise investment that generates immense value.
Emerging Technologies Estate Agents Need to Know About
Estate agents operate in a fast-paced industry where new technologies and trends are constantly emerging. Keeping up with the latest developments is important for these professionals to stay competitive and provide the best service to clients. Here are some of the key trends and technologies that modern estate agents need to be aware of. Virtual Tours and 3D Modelling With more home searches starting online, virtual tours and 3D models have become must-haves. 360-degree cameras allow potential buyers to digitally walk through listings and view properties in detail before visiting in person. 3D modelling generates interactive floorplans. These technologies bring listings to life so buyers can get a feel for properties remotely. They are hugely beneficial for agents to promote listings in the digital space. Automation Software Automating admin tasks allows agents to focus on high-value activities. Customer relationship management (CRM) systems track communications and relationships. Email automation sends scheduled, targeted messages to prospects. Transaction management platforms streamline paperwork. eSignature programs get contracts signed digitally. Automation handles repetitive tasks so agents can devote time to customers. Targeted Online Marketing Online platforms have unlocked huge marketing capabilities for agents through data and analytics. Buyer keyword searches inform digital ads and content creation. Retargeting keeps listings in front of engaged prospects. Hyperlocal marketing targets neighbourhoods. Social media allows personal brand building. Digital marketing cuts waste and drives qualified traffic by reaching the right people at the right times. However, you should be careful to use professional photos in digital marketing campaigns to secure maximum returns. Mobile Optimisation With over 50% of property searches done on mobile, having a mobile-friendly approach is obligatory. Mobile apps, responsive websites, and text communication keep information accessible on-the-go. Virtual tours and 3D models should be phone friendly. QR codes in listings bridge offline and online content. Being mobile-ready is how modern agencies operate. Data and Analytics Understanding user behaviour through data allows better customisation of marketing and services. Web traffic patterns demonstrate peak search times and popular listings. CRMs show sales funnel conversion rates. Analytics informs everything from optimal listing prices to the best times for open houses. Insights drive operational efficiency, higher lead quality, and expanded market reach. The Cloud The cloud hosts tools estate agents use daily like email, document creation/storage, and accounting. Customer data also shifts to the cloud for accessibility across devices. Cloud-based phone systems offer flexibility since employees can work remotely. Virtual deal rooms securely store transaction materials. The cloud scales to demand and reduces hardware costs. It brings estate agency operations into the modern era. Final Words While an exhaustive list would be never-ending, these current trends and technologies are having a truly transformative impact. Estate agents must continually upskill in these areas to tap into new opportunities and demonstrate maximum value to buyers and sellers. Expertise in emerging solutions showcases an agency as innovative, dynamic, and tech enabled. Combined with market knowledge and passion for the work itself, technical capabilities allow estate agents to thrive amidst an ever more digital, data-driven era for property.
Attract More Buyers: CGI Staging Showcases Lifestyle Possibilities
Selling a house fast requires an effective marketing strategy. Simply listing basic facts and photos will fail to ignite the imaginations of a buyer. If you can’t convey the potential of a home to a buyer, you will not be able to succeed with converting into a sale. This is where CGI staging comes in – using computer-generated imagery to stage homes virtually can highlight lifestyle possibilities and attract more buyers. CGI Staging Showcases Potential With CGI staging, homes can be portrayed furnished, renovated, or redesigned on a computer before going on the market. Empty rooms or needed upgrades that might turn off buyers can get transformed into bright, welcoming spaces showcasing possibilities. By creating lifestyle vignettes involving furniture, art, accessories, and even people, CGI staging helps buyers envision themselves living in the home. This spurs greater emotional connection and more offers. Adds Value, Saves Money Staging a home traditionally requires trucking in and arranging furniture, which can be costly. CGI staging offers estate agents and sellers all the benefits of showcasing a lifestyle without the hassle and expense of traditional staging. It also allows for easy editing and alterations of spaces. Whether preparing a home to list soon or considering future renovations that would upgrade marketability, CGI staging is an affordable way to add value now. Sellers can explore different looks without commitment, choosing the style that showcases each home’s unique potential and appeals to the widest range of buyers. Brings Vision to Life CGI staging makes it easy for buyers to visualise possibilities, from a coat of fresh paint to new floors and fixtures. Homes can shift from blank canvases to warm environments with the click of a mouse. For example, lackluster kitchens and bathrooms – the most important selling features according to recent surveys – can transform into contemporary, luxurious spaces primed with potential. Even outdated fixtures and finishes or worn carpeting can get replaced, depicting fashionable, inviting rooms. Spaces can also get furnished and decorated in various styles. Whether showcasing a family-friendly atmosphere with play areas and backyard patios, a chef’s kitchen entertainer’s dream, or a serene oasis, CGI staging sparks buyers’ imaginations about enjoying the home. Expands Marketing Reach and Options CGI staging broadens the marketing possibilities for estate agents and home sellers in today’s digital world. Listings can present multiple staging options to reach more buyers. A home could showcase a family-friendly scene on popular property sites but also present a rooted-in-nature vignette through social media targeted toward millennial buyers prioritising sustainability. CGI allows customisation of spaces efficiently to hook wider demographics. Plus, as virtual home tours and augmented and virtual reality expand in property market, having CGI staged spaces ready can save significant time and money down the road. Agents with a library of staged designs can quickly adapt to incorporate these tech tools into their marketing strategy as the future unfolds. Final Words As you can see, modern home buyers respond to lifestyle-oriented marketing that allows them to envision living in a home. By showcasing spaces digitally staged to highlight possibilities, CGI staging taps into buyers’ emotions and imaginations, attracting more potential buyers faster in today’s highly competitive housing market.
Staging Your Exterior for Stunning Property Photos
Making a good first impression is important when selling a property. Research shows that potential buyers make up their minds about a property within the first 30 seconds of seeing it from the outside. As an estate agent, advising your clients on simple exterior improvements that make their property look cared for and welcoming can really pay off. This article covers key areas clients should focus on. Clear Cars from the Driveway If possible, clients should park cars in the garage or on the street when showing the property. A car-crowded driveway makes the home look cluttered and smaller. Advise clients to tidy up children’s toys, bikes, basketball hoops and other clutter. A clear, open driveway and path to the front door creates a welcoming entrance. Maintain a Tidy Front Garden An unkempt, overgrown garden gives the impression that the property is not well cared for. Make sure grass is mowed and edged, bushes and trees are trimmed, and fallen branches and leaves are cleared. Flower beds should be neatly mulched and weeded. Garden tools and hoses should be stored out of sight. Simple touches like pretty planters at the door complete the welcoming look. It will also help you capture the best photos of your property. Strategically Conceal Bins Bins left in view are an eyesore. Suggest hiding them out of sight behind fences or plants. Remind clients to store bins in garages on viewing days. You can also recommend screened enclosures to conceal permanently placed bins. Wheeled bins left in one area create a cluttered look. Advise returning them to designated storage spots after collection. Ensure the Front Is Clear and Tidy The front of the property is one of the most viewed areas. Make sure pathways are swept clear of debris, spider webs are removed from eaves and light fixtures, and the front door looks squeaky clean and inviting. Door hardware should shine, and welcome mats look fresh. Flaking paint and broken items should be repaired or removed. Use Flowerpots and Hanging Baskets Flowerpots and hanging baskets bursting with colour help buyers envision how they could decorate the front entrance. Greenery also helps soften the look of the property exterior. Care for plants properly and remove any dead flowers or vegetation promptly. Vibrant plants imply an attentive homeowner. An expert property photographer can use these elements to come up with the best looking photos for your property. Set Out Garden Furniture Arranging a few pieces of outdoor furniture helps buyers picture themselves relaxing and entertaining in the garden. Cushions should be clean and fluffed. Furniture should be positioned logically to create intimate spaces for conversation. Consider lighting or heat lamps that expand hours the area could be enjoyed. Tidy surrounding spaces as well. Install Exterior Lighting Proper lighting is essential for illuminating paths and entryways at night. Outdoor lighting also improves curb appeal and makes properties feel safer and more welcoming. Sconces, spotlights and pathway lighting create an elegant look. Use energy efficient bulb options. Make sure all fixtures work properly and shine brightly. Power Wash When Needed Over time, exterior surfaces like paving, walls and fences collect dirt, mould and stains. Angle grinders, pressure washers and steam cleaners can restore exterior surfaces to like-new condition when done properly. This removes dinginess that accumulated over the years. Caution clients to test small areas first to avoid damage. The above tips help estate agents advise clients on easy ways to maximise their property’s curb appeal during viewings. Simple improvements clients can handle themselves, like clearing clutter and tidying up the garden, pave the way for a faster, more profitable sale. A little elbow grease delivers great rewards.
The Research-Backed Power of Property Photography
Good photos are essential for selling a house. With over 95% of home buyers searching online, having high quality images isn’t just nice to have – research shows it can significantly impact the number of buyer inquiries, time on the market and final sale price. Yet many sellers still underestimate the value of professional property photography. So, what’s the evidence that investments here really pay off? Visibility Through Viewability Online listings with photos generate up to 61% more views. This visibility advantage comes down to human behaviour. We’re simply more inclined to click on listings with eye-catching thumbnail images. Additionally, portals like Rightmove and Zoopla rank listings algorithmically based on clicks and views. So, images that draw attention can improve search placement over time. Emotional Connections Drive Action Once inside a listing, compelling photography forges an emotional bond between potential buyers and the property itself. Surveys indicate over 84% of buyers feel more positively towards homes marketed with professional photos, while most say such images make them more likely to view or enquire. By contrast, low quality photos can negatively impact a buyer’s perception of the property. Dull, dark or distorted images leave room for doubt, turning off viewers before they’ve even stepped through the door. Pricing Power With demand established, excellent photography also influences the perceived value of a home. A US study by Redfin property brokers evaluated over thousands of listings across the country. According to them, having professional photography can contribute a lot towards the sale price of a property. While premiums varied by price bracket, edited high-res photos helped homes sell faster and closer to asking across market segments. Notably though, cheaper properties under saw the biggest pricing boost at nearly +1%. This suggests even modest photography investments can generate strong ROI for sellers targeting first-time buyers and lower price points. The Right Angles Shooting techniques matter too. Photographers versed in wide-angle property photography can make rooms look larger and more spacious. Redfin’s analysis confirms the adage that perception is reality. On average, listings photographed using wide-angle lenses saw boosts per room at sale. With buyer preference for more square footage, this telescoping effect translates directly into higher valuations. Maximising Marketing Channels Finally, compelling property photos underpin integrated digital marketing campaigns across channels. For estate agents active on social media, high quality images attract more organic engagement, shares and page follows. Great visual content also elevates email marketing and digital brochures – making sales collateral standout. As portals like Rightmove introduction augmented reality, professional photos are the foundation enabling virtual property viewings and 3D staging. Ultimately for modern, tech-enabled agencies, skillful digital photography powers diverse platforms – future-proofing marketing materials even as technologies continue evolving. Now you have a clear idea on why your property listings require professional photography. Always work with an expert photographer and you will be able to experience all benefits that come along with it. It can be one of the best investments you do as an estate agent.
Why You Should Consider Using a Drone for Your Listings
Using a drone to capture aerial photos and videos of your listings can give you a distinct edge over other estate agents. This is why drone photography is quite popular among estate agents out there. Here are some of the key reasons why investing in drone photography is something every agent should consider: Stand Out from the Crowd Eye-catching aerial shots allow you to showcase properties in a unique way that instantly catches potential buyers’ attention. While most agents rely on standard photos, using sweeping drone videos and stills from creative angles can help your listings stand out from the crowd. Provide a Property’s Context Drones enable you to capture a home along with its surroundings – something you simply can’t achieve from the ground. This allows buyers to get a feel for what the general neighbourhood and environments look like before they even step foot inside. Location context like proximity to transport links, schools, parks and other amenities can be conveyed through clever drone usage. Attract More Viewings Properties with professional drone media generate significantly more online attention and engagement. This translates into more viewings as interested buyers prefer to see the home’s features from all angles, including impressive aerial vantage points that sparked their initial interest. Drone photography can thus increase foot traffic and viewings for your listings. Visualise Spaces Better Interior spaces like living areas, bedrooms and gardens often look cramped in regular photographs. Aerial drone shots reveal the true generous dimensions of rooms and outdoor areas. Buyers get a better visualisation of the spaciousness of your listed properties with drone imagery. Provide Prompt Updates Builders often use drone video updates to showcase construction progress to clients. As an agent, you can adopt a similar technique for developing or renovating properties. Quick drone updates capture the latest changes without the hassle of physical site visits, saving you time while keeping sellers informed. Affordable Pricing Advanced drone technology is now readily accessible to all agencies and sole traders. With affordable pricing on easy-to-pilot drones with inbuilt cameras, there is no need to hire expensive specialists. Many affordable consumer quadcopter drones these days offer smooth video stabilisation and seamless operation. Most handle windy conditions during aerial shoots with ease. Enhance Online Listings Research shows that listings with engrossing aerial photos and video walkthrough tours achieve far higher click-through rates on portal listings. Make your properties shine online by incorporating high-quality drone media that entices viewers to find out more. As drones become cheaper, more compact and easier to operate every year, they make complete business sense for today’s estate agencies to deploy for properties of all sizes and price bands. For a relatively small investment, drones offer the invaluable ability to wow buyers, illuminate listing features, accelerate sales and help agencies gain an outright competitive advantage. The marketing possibilities are endless once you take your listings to new heights – literally!