Using a drone to capture aerial photos and videos of your listings can give you a distinct edge over other estate agents. This is why drone photography is quite popular among estate agents out there. Here are some of the key reasons why investing in drone photography is something every agent should consider:
Stand Out from the Crowd
Eye-catching aerial shots allow you to showcase properties in a unique way that instantly catches potential buyers’ attention. While most agents rely on standard photos, using sweeping drone videos and stills from creative angles can help your listings stand out from the crowd.
Provide a Property’s Context
Drones enable you to capture a home along with its surroundings – something you simply can’t achieve from the ground. This allows buyers to get a feel for what the general neighbourhood and environments look like before they even step foot inside. Location context like proximity to transport links, schools, parks and other amenities can be conveyed through clever drone usage.
Attract More Viewings
Properties with professional drone media generate significantly more online attention and engagement. This translates into more viewings as interested buyers prefer to see the home’s features from all angles, including impressive aerial vantage points that sparked their initial interest. Drone photography can thus increase foot traffic and viewings for your listings.
Visualise Spaces Better
Interior spaces like living areas, bedrooms and gardens often look cramped in regular photographs. Aerial drone shots reveal the true generous dimensions of rooms and outdoor areas. Buyers get a better visualisation of the spaciousness of your listed properties with drone imagery.
Provide Prompt Updates
Builders often use drone video updates to showcase construction progress to clients. As an agent, you can adopt a similar technique for developing or renovating properties. Quick drone updates capture the latest changes without the hassle of physical site visits, saving you time while keeping sellers informed.
Affordable Pricing
Advanced drone technology is now readily accessible to all agencies and sole traders. With affordable pricing on easy-to-pilot drones with inbuilt cameras, there is no need to hire expensive specialists. Many affordable consumer quadcopter drones these days offer smooth video stabilisation and seamless operation. Most handle windy conditions during aerial shoots with ease.
Enhance Online Listings
Research shows that listings with engrossing aerial photos and video walkthrough tours achieve far higher click-through rates on portal listings. Make your properties shine online by incorporating high-quality drone media that entices viewers to find out more.
As drones become cheaper, more compact and easier to operate every year, they make complete business sense for today’s estate agencies to deploy for properties of all sizes and price bands. For a relatively small investment, drones offer the invaluable ability to wow buyers, illuminate listing features, accelerate sales and help agencies gain an outright competitive advantage. The marketing possibilities are endless once you take your listings to new heights – literally!