Buyers out there have endless property listings at their fingertips. With so much choice, first impressions matter more than ever. According to a study by Ruby Home, professional property photography can increase clicks on property listings by up to 118%. So, if you want your property to stand out and sell quickly, professional photography is essential.
The Importance of Great First Impressions
When potential buyers view property listings online, the photos are often the very first thing that catches their eye. In fact, a report from the National Association of Realtors shows that nearly 97% of homebuyers use the internet in their home search. With gorgeous photos, you can capture buyers’ attention and motivate them to learn more. However, dark, blurry, or otherwise unappealing photos can cause buyers to immediately click away and move on to other listings.
Enhancing Visual Appeal
Professional property photographers use high-quality equipment and editing tools to truly enhance the visual allure of a home. Wide-angle lenses make spaces appear larger and brighter, while editing adjustments heighten contrast, boost colour vibrancy, and correct any imperfections. The photographer will capture photos from multiple angles and vantage points too. This showcases the property fully and highlights its best assets. Staging is often incorporated as well to accentuate aesthetics and allow buyers to better envision themselves living in the home.
Increasing Exposure
Beautiful, magazine-worthy property photos also help property listings gain more exposure across the internet. Buyers are far more likely to click, save, pin, or share listings that catch their eye. This expands the reach of the listing and introduces it to many more potential buyers. Additionally, visually appealing photos increase the chances of the property being featured prominently on property sites and feeds. More exposure equals more opportunities for buyers to discover and view the listing.
Conveying Important Details
While the goal is to make properties look aesthetically pleasing, professional property photography also focuses on highlighting important details. The photos should give buyers a clear understanding and appreciation of the home’s layout, dimensions, conditions, features, and upgrades. This sets accurate expectations that reflect what buyers will encounter in person. Underselling with poor photography can lead to disappointed buyers, while overselling can result in a sizeable gap between perceived and actual value.
Securing More Showings
Perhaps most importantly, professional property photos motivate buyers to schedule in-person showings. While online listing photos allow buyers to preliminarily evaluate a property, they still need to see, tour, and assess homes up close before making an investment. Appealing photography essentially captures buyers’ interest and convinces them the property is worth their time to view and consider purchasing. In a hot market, buyers have to act fast once they find “the one” too. Higher demand from more showings often precipitates bidding wars and faster sales.
The Value of a Quick Sale
Ultimately, professional photography delivers significant return on investment by securing more showings that convert to sales faster. The less time a home spends on the market, the fewer carrying costs the seller incurs. Quick sales also reduce the seller’s exposure to shifting market conditions or decreasing buyer demand. Moreover, homes that sell rapidly often do so with less negotiation on price because demand and interest level is so high right out the gate. This enables sellers to maximise sale proceeds.
So, if your objective is to sell your property faster and for top dollar, professional photography is non-negotiable. With gorgeous, compelling photos that capture buyers’ attention while also informing them, you can expect to attract more interest that translates into showings, offers, and ultimately a shorter time from list to sold. Paying a professional property photographer to showcase your property is a wise investment that generates immense value.