Video marketing has become an essential part of the property market. According to the National Association of Realtors, over 90% of home buyers use the internet in their home search. With video increasingly being used in listings, having a video tour or walkthrough of your property is crucial to stand out. Here are the top 5 reasons why you need property videos:
Videos Increase Listing Views and Traffic
Numerous studies have shown that listings with videos receive more attention from buyers. Properties with a video tour tend to get 403% more inquiries compared to listings without a video. Videos spark interest and encourage viewers to engage further with the listing. The visual experience gives buyers a better sense of the home and may prompt them to schedule in-person showings.
Provide a Compelling Virtual Walkthrough for Out-of-Town Buyers
We live in a world where tend to search for anything we want online. It is applicable for the search of your next home as well. Video tours allow you to showcase homes to interested buyers anywhere in the country or even globally. They no longer have to physically be in the area to view and connect with properties matching their criteria. Videos provide out-of-town buyers with an inside look so they can determine if it’s worth a trip to see it in-person.
Videos Help Sell the Lifestyle
Professional property videos present the unique story and character of a home in a more dynamic fashion. They allow buyers to envision themselves living in the house by depicting not just physical features but also the lifestyle and ambiance. Whether it’s proximity to trails, abundant natural lighting, or built-in entertainment centres, videos can display desirable attributes that align with buyer preferences.
Differentiate Your Listing from Competition
In competitive housing markets flooded with similar listings, it’s essential to make your property stand out. Professionally filmed video tours differentiate your home from others and give buyers compelling reasons to explore and favour your listing over others. Videos also make it easier for buyers to compare listings based on visual experience versus just photos.
Shorter Time on the Market
Listings with videos tend to sell at faster rates than comparable homes without videos. Instead of prospective buyers needing to personally visit a listing before deciding, videos help them evaluate more quickly if it’s the right fit. This leads to more showings, offers, and potentially higher sales prices. With faster buyer action, videos contribute to reduced average days on market.
Final Words
The property market has evolved to be intensely visual thanks to social media and enhanced technologies. Property videos have proven effective at increasing visibility, engagement, and buyer response. As competition rises, implementing videos is an invaluable differentiator to showcase all that your listing offers. Videos capture the essence of a home in a dynamic medium that photographs cannot always convey. Incorporate videos into your marketing strategy to get your properties the maximum exposure for sales success.