If your property has been languishing on the market for months without any offers, it could be time to refresh the listing with new photos. Even if nothing has changed with the actual home, outdated or poor quality photos could be turning buyers off before they even view in person. Here’s why it’s worth investing in professional re-photographing if your listing seems stuck.
Photos Are the First Impression
When potential buyers browse online listings, the photos are the very first thing they see. And first impressions count, big time. Lackluster photos give the impression that the home is boring or that the seller doesn’t care about showing it in the best possible light. Additionally, outdated photos automatically date the listing, so buyers may assume it’s not a hot commodity. Professional photos make even unchanged listings look fresh and exciting.
Better Photos Draw More Interest
Great photos generate more clicks and inquiries. If your listing photos are dreary, dim, cluttered or amateurish, many buyers will skip right over without a second thought. Bright, crisp, decluttered photos using strategic angles showcase the home’s best features. More interested buyers means more showings, which leads to a greater chance of offerings.
Outdated Photos Turn Buyers Off
Let’s say you listed your home six months ago and took the photos yourself to save money. Buyers looking at the listing now may feel the home seems dated and tired if styles have changed subtly. Or seasonal items like a Christmas tree or snowy yard make it seem like you don’t still live there and care for the home. Outdated photos prevent buyers from envisioning themselves living there.
Enhance Curb Appeal
If it was winter when you first listed your property, the yard probably looked bleak and colourless. If you re-photograph as spring blooms roll in, suddenly the exterior goes from depressing to delightful with lush green lawns and vibrant floral displays. Warm colour tones psychologically appeal to buyers’ emotions and make them smile.
Avoid Missing Out on Viewings
Having outdated photos on a listing that’s been on the market for an extended duration could mean you miss out on buyers tour in person. Even if they come by, they may have underestimated its potential after seeing lackluster photos and not view it as competitively as they should. Fresh new photos cast a whole new positive perspective.
Staying ahead of the changing market through simple photo updates keeps your listing looking its best so it stands out among the competition. Work with a professional property photography firm like us and make sure that your property looks at its best on listings.