Video tours of properties for sale or rent are rapidly becoming a must-have for estate agents and individual property sellers. With online home and apartment searches now the norm, video tours allow potential buyers or tenants to virtually walk through a space to get a real feel for it before visiting in person. There are several key reasons why video tours are essential for marketing properties in today’s digital world.
Bring Properties to Life
While photos provide a static glimpse of a property, video tours truly bring spaces to life. As the camera pans through each room, viewers get spatial awareness and a comprehensive look at layout, lighting, fixtures, finishes and more.
Tiny details like the view from a window or the sound of floorboards creaking can’t be conveyed in photos. Video gives unparalleled familiarity with a space. For distant buyers relocating, it may substitute for an actual visit. Even for local buyers, virtual walkthroughs help narrow down in-person showings to only the most promising fits.
Meet Buyer Expectations
In an age of video calling, YouTube and easy smartphone recordings, buyers increasingly expect properties to offer video tours. From millennials conducting their entire home search online to older generations accustomed to television home shopping channels, video has simply become today’s norm. Estate agents failing to provide video risk missing out on tech-savvy buyers altogether. Listings without video tours may be passed over for ones that better cater to user preference.
Convey Important Information
Beyond layout and aesthetics, well-executed video tours convey vital details about properties. Things like storage space, appliance functionality, outdoor landscaping and signage around a neighbourhood become clear.
Agents can highlight special features verbally while displaying them on film. Editing allows the most important elements to shine through without getting mired down in less relevant spaces. Even imperfect aesthetics like an outdated bathroom or scratched floors become evident, avoiding disappointment down the road.
Stand Out from the Competition
In many hot property markets, buyers face no lack of options. Differentiating one’s listings is key to attracting interest. While competing listings may have similar price points, room counts and location desirability, video tours provide an extra edge. Dynamic, narrated, professional-quality video content can sway buyers towards listings that capture their imagination and fully illustrate the lifestyle potential of the property. Even budget smartphone video beats no video at all when making a space memorable.
Reflect Technology Usage
Tech usage has become a major draw for certain buyers, especially younger demographics used to smart homes and app-based services. From smart locks to Nest thermostats to integrated music speakers, highlighted tech goes a long way towards winning over these buyers. Video tours allow agents to pan across tech elements while discussing their convenience and capabilities. Even modest tech like built-in lights and laptop connections can be prime video tour features.
Build Trust & Credibility
Shopping for a new house often entails big financial and lifestyle decisions – and buyers need assurance they’re making the right choice. Video tours build trust and credibility substantially more than static images. Viewers feel like they personally visited and get an honest, transparent look devoid of excess photography staging and touched-up shots.
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