10 Video Strategies for Your 2024 Estate Agency Success

As we move into 2024, video content remains one of the most powerful tools for real estate agents to engage with their audience and showcase their expertise. Whether you’re a seasoned agent or just starting, these 10 video ideas will help you create compelling content and stand out in the crowded online space. Here are some video strategies for estate agencies!

Virtual Home Tours

Virtual home tours have become increasingly popular, especially on platforms like Instagram and TikTok. Showcase your listings by creating engaging virtual tours that highlight the unique features and benefits of each property. Don’t forget to mention key details such as the number of bedrooms, bathrooms, square footage, and lot size.

Property Market Updates

Keep your audience informed about the latest trends and changes in the real estate market. Create monthly or quarterly market update videos that discuss interest rates, home prices, and market predictions. Incorporate a call-to-action directing viewers to your website, where they can sign up for your newsletter or check their home’s current value.

Neighbourhood Spotlights

Help potential buyers get a feel for the neighbourhoods you serve by creating videos that showcase local attractions, restaurants, and amenities. Collaborate with local business owners to feature their establishments in your videos, which can help expand your reach and build relationships within the community.

Home Staging Tips

Provide valuable advice to sellers by creating videos that offer home staging tips. Share strategies for decluttering, rearranging furniture, and making simple improvements that can help a home sell faster and for a higher price. We have a home staging guide you can access here.

Home Renovation Ideas

Inspire homeowners with renovation ideas that can increase their property’s value. Highlight before-and-after transformations, discuss popular design trends, and offer tips for achieving a high-end look on a budget.

First-Time Homebuyer Series

Create a series of videos tailored to first-time homebuyers, addressing common questions and concerns. Walk them through the buying process, from getting pre-approved for a mortgage to closing on their dream home. Offer guidance and support to help alleviate the stress and uncertainty that often comes with purchasing a first home.

Seller Tips and Advice

Develop a series of videos that provide valuable insights for sellers. Cover topics such as pricing strategies, preparing a home for sale, and navigating the selling process. Address frequently asked questions, such as how to sell a home while simultaneously buying a new one.

Client Testimonials

Build trust and credibility by featuring client testimonials in your videos. Ask satisfied clients to share their experiences working with you and how you helped them achieve their real estate goals. These authentic endorsements can be incredibly persuasive for potential clients.


Create videos that address the most common questions you receive from clients and prospects. Topics may include property taxes, homeowners’ insurance, or the differences between various types of mortgages. By providing clear, concise answers, you’ll demonstrate your expertise and build trust with your audience. You can use something like chatgpt to generate a list of FAQs for additional help.

Behind-the-Scenes Glimpses

Give your audience a behind-the-scenes look at your day-to-day life as an estate agent. Show yourself making calls, hosting open houses, or collaborating with colleagues. These candid glimpses help humanise your brand and create a stronger connection with your audience.

Final Words

As you create your video content, remember that consistency and value are key. Don’t be discouraged if your videos don’t immediately gain traction; focus on providing helpful, informative content that addresses your audience’s needs and concerns. By implementing these 10 video ideas and regularly sharing your expertise, you’ll be well on your way to becoming a go-to resource for real estate advice in 2024 and beyond. There are some powerful video strategies for estate agencies, use them wisely!

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