Property Video vs. 360 Tours: Which is Right for Your Listing?
Estate agents nowadays should look at every advantage when marketing listings to prospective buyers. Two visual mediums that can help your listing stand out are property videos and 360 tours. But which option should you use for your particular listings? Here is an overview of the key differences, along with why, in most cases, a property video is the better choice. Engaging Viewers with Movement and Personality A key advantage of video over 360 tours or still photos is the ability to capture movement, flow, and the overall vibe of a home. As the camera moves through each room, viewers get an engaging, documentary-style look at what it might be like to actually walk the property themselves. You can showcase unique architectural details, pan across beautiful views from windows, or capture how light moves through the space at different times of day. This helps viewers connect emotionally and imagine themselves living there. With a talented videographer, property videos can also showcase the home’s unique personality. Music, graphics, careful editing, and highlights of the neighbourhood can all create a mini-cinematic style film. This level of energy and creativity is difficult for static 360 tours to match. Conveying Important Details with Commentary A major downside of 360 tours is the lack of audio or narration. As viewers click through different hotspots, they may have questions come up with no easy way to get answers. With a video walkthrough, the agent can provide informative commentary to call out special features, cover FAQs, or offer additional context that photos alone don’t convey. Commentary also allows you to highlight aspects most important for that particular buyer demographic – such as recent updates, move-in ready renovations, family-friendly additions, luxury finishes, etc. Guiding the visuals with strategic narration ensures viewers take notice of your preferred selling points. It will help you to easily convert visitors into buyers. Wider Accessibility and Convenience 360 tours do offer an interactive experience by allowing viewers to choose what area they focus on. But this comes at a cost, 360 tours require downloading a separate app or software program for full functionality. This can pose tech hurdles for less savvy users across multiple device types. Video has a major edge in accessibility. Property listing videos can be viewed directly on YouTube, social platforms, MLS listings or sent via links – no special apps needed. Video is also the most mobile-friendly visual medium, easy to view on smartphones which are increasingly critical to reach buyers. Video also speeds up listing exposure, with the ability to begin sharing immediately after filming. 360 tours are more time intensive, requiring post-processing to stitch images together and build custom navigation. Final Words Now you have a clear idea about the differences between 360 tours and property video tours. Always work with an experienced property videographer and you can create some breathtaking videos. It is one of the best investments that you can make to increase your property viewing and convert more leads.
Boost Property Sales with Social Media
Social media has transformed how we connect, communicate and discover information. For estate agents, leveraging popular digital platforms offers enormous potential to reach targeted audiences, showcase property listings, and drive sales. With billions of active users across leading sites like Facebook and Instagram, devising an intelligent social strategy is now an essential component of property marketing. Lets take a look at how you can boost property sales with social media- The power of visual content cannot be understated – this is especially true for property marketing. High-quality photos and videos that capture a home’s key features or showcase enviable lifestyle aspects can entice potential buyers to learn more or visit a property. Savvy agents are increasingly creating dynamic visual social content that grabs attention. Video tours, 3D floor-plan graphics, neighbourhood amenity explorations using Stories features – these creative assets spark interest and deliver information in easily digestible formats. Driving Traffic and Lead Generation Driving social traffic to property listings and the agency website then enables lead generation. Encouraging social followers to click through via tagged geo locations on image posts or strategic website links within caption copy ensures your listings are receiving attention from qualified, interested buyers in your local area. Tracking these clicks allows agents to monitor the performance of social platforms – adjusting strategies to capitalise on platforms generating the highest traffic. Optimise With Hashtags Hashtag integration is important too – including relevant regional and property focused tags within posts dramatically increases content visibility and expands your reach to broader networks. Agents should identify and integrate popular hashtags being used by potential buyers as they search areas or seek properties online. Local area, development, school district and amenity based hashtags can all feature alongside listings. Establish Yourself as an Expert Beyond driving direct listing traffic, social platforms enable estate agents to establish themselves as experts in local markets. Sharing regular market updates, localised articles on pricing and trends, neighbourhood highlight reels, and tips for buyers and sellers establishes authority and trust. This humanises your agency brand and presence to foster authentic community connections. Use Paid Advertising Paying to boost high-performing posts via social advertising tools is also an option – relatively small investments here can deliver outsized returns by expanding organic reach. Promoted posts can be targeted by factors like geography, income level, property preferences and more to ensure your listings reach qualified buyers ready to purchase in specific areas. Emerging Platforms and Apps While the largest platforms already see abundant content on property marketing, agents shouldn’t neglect emerging apps like TikTok. Though known for short video entertainment, TikTok offers lively formats for property tours while its algorithms can drive viral content sharing. As younger generations shape industry preferences and investment trends, establishing your brand’s presence on the platforms they frequent is common sense. You can simply promote video tours on TikTok and create engagement. A Diversified Social Media Strategy is Key Ultimately a diversified social media mix across multiple platforms, paired with visual media and integrated conversion elements, represents the most effective digital practice for agents and agencies today. Refining this over time based on empirical performance and traffic data enables the nurturing of authentic communities who recognise your brand as a trusted property sales resource. Your social presence plays the vital role of reaching and converting buyers throughout their purchasing journey. There are some methods you can use to boost property sales with social media.
Top 5 Reasons Why You Need Property Videos for Your Listings
Video marketing has become an essential part of the property market. According to the National Association of Realtors, over 90% of home buyers use the internet in their home search. With video increasingly being used in listings, having a video tour or walkthrough of your property is crucial to stand out. Here are the top 5 reasons why you need property videos: Videos Increase Listing Views and Traffic Numerous studies have shown that listings with videos receive more attention from buyers. Properties with a video tour tend to get 403% more inquiries compared to listings without a video. Videos spark interest and encourage viewers to engage further with the listing. The visual experience gives buyers a better sense of the home and may prompt them to schedule in-person showings. Provide a Compelling Virtual Walkthrough for Out-of-Town Buyers We live in a world where tend to search for anything we want online. It is applicable for the search of your next home as well. Video tours allow you to showcase homes to interested buyers anywhere in the country or even globally. They no longer have to physically be in the area to view and connect with properties matching their criteria. Videos provide out-of-town buyers with an inside look so they can determine if it’s worth a trip to see it in-person. Videos Help Sell the Lifestyle Professional property videos present the unique story and character of a home in a more dynamic fashion. They allow buyers to envision themselves living in the house by depicting not just physical features but also the lifestyle and ambiance. Whether it’s proximity to trails, abundant natural lighting, or built-in entertainment centres, videos can display desirable attributes that align with buyer preferences. Differentiate Your Listing from Competition In competitive housing markets flooded with similar listings, it’s essential to make your property stand out. Professionally filmed video tours differentiate your home from others and give buyers compelling reasons to explore and favour your listing over others. Videos also make it easier for buyers to compare listings based on visual experience versus just photos. Shorter Time on the Market Listings with videos tend to sell at faster rates than comparable homes without videos. Instead of prospective buyers needing to personally visit a listing before deciding, videos help them evaluate more quickly if it’s the right fit. This leads to more showings, offers, and potentially higher sales prices. With faster buyer action, videos contribute to reduced average days on market. Final Words The property market has evolved to be intensely visual thanks to social media and enhanced technologies. Property videos have proven effective at increasing visibility, engagement, and buyer response. As competition rises, implementing videos is an invaluable differentiator to showcase all that your listing offers. Videos capture the essence of a home in a dynamic medium that photographs cannot always convey. Incorporate videos into your marketing strategy to get your properties the maximum exposure for sales success.
Airbnb Photography in Manchester- Everything you Need to Know
With thousands of active Airbnb listings, Manchester is one of the top destinations for short-term rentals in the UK. In such a competitive market, high-quality photos are important for portraying your property in the best possible light and attracting more bookings. Investing in professional Airbnb photography can elevate your listing and help you stand out. Lets take a look at Airbnb Photography in Manchester. Showcasing the Charm of Manchester through Photos Photos should highlight what makes your property and Manchester special. Capture Manchester’s industrial heritage through shots of restored warehouses and factory buildings. Showcase the vibrant Northern Quarter neighbourhood with images of street art, independent shops, and trendy cafés. For a cottage or countryside listing, include bucolic shots of the Peak District National Park on the city’s doorstep. Highlighting Property Features Move through your property room-by-room to showcase all amenities and uniqueness. Wide-angle photos should make rooms look spacious and welcoming. Get detailed shots of features like exposed brick walls, rainfall showers, and kitchen gadgets. For outdoor spaces, capture the garden, balcony, or rooftop terrace from multiple angles. Does your property have any historical details such as vintage furniture? You should highlight them in the photos that you are taking. It will help you to uniquely position your property among others. Similarly, you may also highlight the modern amenities that you have. Then people who are interested in staying at an Airbnb with modern amenities would prefer staying at your property. Working with a Professional Photographer Finding a Local Photographer Manchester has no shortage of talented photographers specialising in interiors, real estate, and hospitality photography. When vetting photographers, ask to see examples of their Airbnb work and check reviews. You can get more information about Airbnb photography pricing here. Make sure that you don’t overpay your photographer by reading it. Additional Tips for Airbnb Photography in Manchester Managing the Shoot Book your photographer on a sunny day when there’s lots of natural light. For larger homes, expect the shoot to take 3-5 hours total. The photographer will expertly style rooms with props and rearrange existing furniture to get the best shots. Optimising Your Listing Once you get the photos back, carefully curate 10-15 top images that align with Airbnb’s photography tips. Strategically order photos to Tell a story and highlight your best assets upfront. Update Photos Based on the Season You should also update your photos by season. This is where you must show your property in autumn colours, festive holiday decor, or a light spring cleaning. Follow Drone Regulations In Manchester, drone pilots require a Flyer ID, and flights in congested areas are restricted. Always follow Civil Aviation Authority rules. Read this blog to learn more about drone photography in Manchester. Meet Guest Expectations Accurate photos increase the chances of 5-star reviews from happy guests. Beautiful photos also allow you to charge higher rates. Final Words Booking sight-unseen is the Airbnb way. Make a stellar first impression by having your Manchester property professionally photographed. Ensure images are bright, high-resolution, and enticing. With photography best practices in place, get ready to welcome more guest arrivals and bookings!
Airbnb Photography Checklist: Host Essentials
Your Airbnb listing photos are one of the most important factors that guests consider when booking a stay. Eye-catching, high quality photos can capture a guest’s attention and convince them to book your space. As a host, investing time into taking great photos for your listing is essential. Follow this Airbnb photography checklist to make sure your listing photos check all the right boxes: Use a Quality Camera For crisp, clear shots it’s best to use a DSLR camera if you have access to one. A mirrorless camera or recent smartphone model can also work well. Avoid blurry, dark phone photos that look unappealing. This is why you should think about hiring a professional Airbnb photographer. Take a look at the cost of hiring a professional Airbnb Photographer and proceed with it today. Capture the Entire Space Take wide shots that showcase the whole room. Don’t just take close-ups of the bed or couch. Guests want to see the full space they would be staying in. Use Natural Light Open all curtains and blinds to let abundant natural light fill the space. Too much darkness or harsh lighting is uninviting. The best time for natural light shots is often right before sunset. Style the Space Make every room look warm, tidy and welcoming. Make the beds, fluff the pillows, set out fresh towels. Style with greenery, books, decor items. Create an appealing mood. Photograph Key Details In addition to wide shots, take detailed shots of key features like the kitchen, bathroom, backyard, any unique attributes. This gives guests a closer look at amenities. Capture Different Angles Take shots of the space from multiple vantage points – the bedroom from the corner and doorway, the living room from by the TV and couch. Various angles give guests a fuller perspective. Include the Exterior Curb appeal matters, so photograph the outside of your rental too. This could be the front yard, building exterior, pool area. Welcome guests from the moment they arrive. Optimise Brightness and Contrast Many listing photos look washed out or too dark. Adjust the brightness, contrast, saturation, white balance to make colours vibrant and vivid. Be Selective Choose your 8-10 best photos to showcase the listing. Too many repetitive shots overwhelm guests. Lead with your most inviting, well-composed photo. Enlist Help if Needed If you struggle with photography, recruit a friend to help style and photograph your space. Or invest in an Airbnb photographer – high quality photos drive bookings. Following this airbnb photography checklist requires an investment of time and effort upfront. But quality photos are one of the best ways to boost bookings and earnings over the lifetime of your listing. Guests do judge a listing by its photos, so this visual representation deserves your attention. By showcasing the very best version of your space through photos, you can attract more bookings and delight guests when they arrive.
Property Photography Laws & Copyright in the UK
Taking photos of properties for sale or rent is common practice among estate agents and landlords in the UK. However, there are some important laws and regulations around property photography that agents and landlords need to be aware of. If you are a property photographer, make sure to keep these laws in mind to overcome trouble in future. Copyright Issues The first issue is copyright. As soon as a photo is taken, the photographer automatically holds the copyright to that image. This means in order to legally use a property photo taken by someone else, you need their permission. Simply finding a photo online and using it in your listings would be copyright infringement. If you hire a professional photographer to take photos for you, it’s important to have a usage license agreement in place. This should specify you have the right to use the photos for specified marketing purposes like property listings, brochures, websites etc. Without this, you may not have the right to use or distribute the photos the photographer takes. GDPR Privacy Regulations Property photos often show the inside of people’s homes, which means they can contain personally identifiable information. Under GDPR rules, using photos that reveal personal details about the current or past occupants could be a breach of privacy. So, if you intend to take photos inside an occupied rental property, it’s important to get consent from the tenants with regard to how the photos will be used. Specific details should be given on things like inclusion in online or printed listings, distribution to third parties, length of time they will be used for etc. Tenants have a right to refuse or restrict permission. Leaving visible personal items like family photos in the shots is not recommended. Likewise, photos showing documents, and medication could be a violation of privacy rules. Issues Related to Trespassing Entering a property without the owner’s permission in order to take photos could potentially be considered trespass. So, for vacant rentals or sales properties, it’s important to get consent from the owner or vendor before accessing the property to take photos. Using Drones The use of drones for aerial property photography has increased. However, drones are covered under specific UK laws relating to privacy and data protection. The Information Commissioner’s Office (ICO) states that photos taken from drones that show identifiable people may require consent and be subject to data protection regulations. In addition, drone users have to abide by regulations set by the Civil Aviation Authority (CAA). There are specific legal requirements around licensing, flying distances, height restrictions etc. Make sure to check the current drone laws if you intend to use aerial photography for your listings. Final Words While great photos are indispensable in property marketing, there are a several legal issues to consider around copyright, privacy rights, trespass and drone use when taking and using photos of residential properties in the UK. Consulting photography agreements, getting consent and checking laws/regulations will help estate and letting agents remain compliant. Property photography laws need to be taken into consideration.
The Impact of High-Quality Visuals on Property Sales
Property market in the UK is fast-paced and dynamic. In such a market, the old adage “a picture speaks a thousand words” rings truer than ever. With over 90% of buyers using online platforms for their initial property search, high-quality photos and videos have become crucial tools to showcase homes to their best advantage. Investing in professional photography and videography can pay huge dividends when it comes to securing viewers and ultimately buyers. Lets take a look at how visuals can effect property sales. First Impressions Count In a sea of property listings, eye-catching visuals make all the difference in grabbing attention. Exceptional photos immediately pique interest and lure potential buyers to click for more. Images with beautiful lighting, clarity, thoughtful composition and editing create strong and positive first impressions. Viewers get a vivid overview of room sizes, layouts, décor and flow. Flawless videos similarly offer an immersive walkthrough experience. A picture really may be worth a thousand words when buyers can instantly gauge if a property has aesthetic appeal and space that matches their needs. Visuals Build Perceived Value Property photography and videos provide pivotal glimpses into the look, feel and features of a home. Properties shot through a wide-angle lens appear more spacious. Strategic close-ups highlight high-end finishes and desirable amenities. Bright rooms feel more cheerful. Professional production values subconsciously signal higher asking prices to buyers as well. Enviable kitchens, sprawling backyards and remodelled bathrooms all build perceived value. While photos represent just quick moments in time, perceptions of beauty, functionality and worth carry enormous weight in the sales process. Creating Emotional Connections Truly first-class photography ignites emotional excitement in potential buyers. Dynamic camera angles give a captivating insider perspective of residing in the home. Radiant sunbeams and thoughtful styling portray rooms at their atmospheric best. Buyers envision themselves relaxing by a crackling fire or hosting friends in a swanky kitchen. Photos build a narrative around the pleasures and possibilities of the property. From wolfing down breakfast as golden light floods the dining room to unwinding in a spa-like bath at day’s end, compelling visuals spark buyers to fall in love and see themselves enjoying the space for years to come. Streamlining the Sales Process For time-pressed buyers today, high-impact photos and video tours provide a vital edge by immediately conveying if a property matches priorities on their wish list. Instead of needing to schedule in-person viewings for homes not suited to their needs, they can make quick decisions. Exceptional visuals similarly raise excitement to visit in real life for homes hitting the right notes. They streamline the search process so buyers can zero in on venues with the highest perceived promise. Since first glimpses so directly inform the decision to view a property, quality photography and videography set the critical foundation for sales. Final Words As you can see, having the best visual content is no longer optional, it is fundamental. Investing in professional photography and videography pays exponential dividends when selling a property. For those listing their most valuable assets, exceptional visuals set the stage for achieving the best possible sales price in today’s intensely competitive UK housing market. Thats how how visuals can effect property sales.
Innovative Marketing Strategies for Modern Estate Agents
The property industry is more competitive than ever in the UK. With more agents and more properties on the market, standing out poses a real challenge. Implementing innovative marketing strategies is key for modern estate agents looking to grow their business in this crowded marketplace. Here are some of the top marketing for estate agents techniques to consider: Leverage Social Media Social platforms like Facebook, Instagram and Twitter continue to be essential for property marketing. Agents should have company pages on all major networks and share high-quality photos and videos of new listings. Using paid ads to promote open houses or targeting likely buyers and sellers is also effective. Creating contests, polls and other engaging social content will help build an audience and establish your brand as a digital leader. Focus on Mobile Optimisation With more and more home searches beginning on mobile devices, having a responsive, mobile-friendly website is no longer optional – it’s mandatory. Ensure all web pages and online listing content is easy to read and navigate on phones and tablets. You should also optimise the property photos you have on them to load fast. Mobile apps can also aid agents on-the-go as well as provide value for clients. Push notifications about new listings and open house reminders keep your brand top of mind. Launch Video Marketing Video is hugely popular today thanks to platforms like YouTube and Facebook. Property industry is a visual industry, so video tours, neighbourhood overviews and agent introduction videos can be very impactful. Video marketing give people an inside look and make buyers more likely to visit listings in-person. They also help showcase agents’ personalities to build familiarity and trust with potential clients. Hold Events In-person networking remains vital despite tech advances. Open houses are one example, but consider hosting first-time buyer seminars, home selling workshops or even more casual events like client appreciation mixers. These events position your agency as an industry leader in the local area. Collect business cards and follow up to generate new business. Partnering with complimentary businesses – banks, remodellers etc. – also gets the word out. Leverage Email Marketing Email is still one of the highest converting digital marketing channels. Building a subscriber list to send regular emails about new listings, market updates or tips for buyers and sellers delivers value. Make sure emails are mobile-responsive, personalised and incite clicks. Segment contacts based on past interactions and customise content accordingly. Automated email sequences for follow-up are another way agents can stand out in the modern era. Focus on Reviews & Referrals Positive online reviews and word-of-mouth referrals from past clients should be the cornerstone of every agent’s marketing plan. Reviews on Google, Facebook and sites like Trustpilot establish credibility. Ask satisfied customers to write Google reviews or testimonials for your website. Maintaining relationships post-sale by providing quality service long-term earns referrals when previous clients recommend you to friends or family looking to buy or sell. The UK property landscape calls for agents to embrace digital platforms and innovative promotion strategies alongside traditional methods. By leveraging the latest marketing techniques, modern estate agents can expand their reach, attract more clients and ultimately drive more sales in today’s highly competitive market. Adjusting campaigns based on data and testing new ideas will help keep your agency looking – and staying – ahead.
Why Landlords Need to Use Professional Photography
As a landlord, you need to understand that great photos can make all the difference in attracting tenants quickly. With more renters searching for homes online, high-quality photos are now an essential part of marketing your rental property effectively. Here’s why landlords should use professional property photography. Stand Out from The Competition Most rental listings today include photos. Lacking images or using poor-quality shots will make your listing look unappealing compared to others with professional photos. Great photos capture a renter’s attention, show off your rental in the best light possible and entice renters to find out more. Using a pro property photographer ensures your images look top-notch, helping prospective tenants visualise living in your property. Increase Online Visibility Online platforms like Zoopla and Rightmove rely heavily on photos to showcase rental listings. Eye-catching photos incorporated into your listing help it pop on search pages so more prospective renters will click on it. Additionally, rental sites may position listings with pro photos more prominently in searches because they recognise such listings convert better. Accelerate The Letting Process Great photography delivers benefits at every stage, from when renters first view your ad to when they step inside your property for showing. At the outset, professional photos quickly convey your rental’s layout, size, finishes and personality, helping prospective tenants decide if they want to learn more. During showings, renters who have already viewed the listing’s fantastic photos often feel like they are simply confirming their positive first impressions. This speeds up their decision process so you receive applications faster. Maximise Viewings and Applications The first interaction most renters will have with your rental is through photos, so making them shine is crucial. If unappealing or inadequate pictures fail to spark interest, renters simply click away, and you lose out on a potential tenant. Conversely, listings with first-class photography see up to 200 percent more online views and generate more leads. By showcasing your property exceptionally well, pro photos motivate more renters to schedule in-person viewings and apply. Justify Asking Rent A rental that looks expensive will fetch higher rents, so professional photography delivers value beyond just attracting more viewers and tenants. It mentally primes renters that your asking rent is justified, whether they’ve seen pictures online first or view photos during showings. Additionally, pro images make rooms appear larger and brighter, emphasising key selling points like spacious layouts. This makes renters more willing to pay your asking price. Handle Challenging Spaces Skill-fully While smartphone cameras and basic point-and-shoots have improved, they still struggle with certain spaces like narrow hallways or dimly lit rooms. But professional property photographers are highly skilled at lighting and shooting tricky areas to make them look aesthetically pleasing. No matter how awkward the floor plan or lacklustre the decor, an expert will photographically enhance your rental’s specifications. Showcase Any Property Type Working with properties day in and day out equips pro property photographers to capture any residential rental to its best advantage – whether that’s a studio flat, multi-bedroom house, trendy urban apartment or classic countryside cottage. Seasoned photographers understand how to highlight sought-after details that attract tenants for every property style. They also use the latest photographic techniques to overcome issues amateurs wrestle with like distortions or lack of sharpness. Now you are convinced why you should consider professional photography as a landlord. Find the best local property photographer and start marketing your property.
The Seller’s Guide to Drone Photography: Elevating Your Listing
Using drone photography and videography is a great way for estate agents and sellers to elevate their listings above the crowd and increase buyer interest. With eye-catching aerial images and smooth video clips, drone photography can showcase a property from a completely new perspective. And as drones become more accessible and affordable, they are becoming a must-have tool for UK estate agents and home sellers. This seller’s guide outlines how drone photography can boost your listing during every phase of the property sales cycle. Capturing the First Impression During the early marketing stages, compelling photos and videos are key to sparking buyer curiosity and driving visits to your open houses and property viewings. Drone photography gives potential buyers a bird’s-eye view of not just the home itself, but the surrounding neighbourhood, landscape, local amenities and transport links. With sweeping elevated shots, viewers get a strong sense of the property’s location and unique selling points from the very first glance. Accentuating Standout Features Drone photography enable you to highlight special features that buyers may literally not see from standard photos shot at eye level. Aerial photography can showcase sprawling gardens with patio or decking areas that are difficult to capture from the ground. Elevated camera angles draw attention towards attributes like private pools, tennis courts, annexed buildings and ample parking. Drone videography lets you lead viewers on a dynamic tour across large plots of land or farms. Reinforcing the Lifestyle Appeal Drone content helps strengthen the aspirational, lifestyle-focused qualities that hook buyers emotionally with a property. Breathtaking elevated shots of the rolling countryside, coastline or cityscape beyond the backyard reinforce that deep down wish fulfilment that sparks serious buyer interest. Aerial footage tours buyers through the neighbourhood can spotlight proximity to leisure hubs, family activities, shopping and dining. Streamlining the Sales Process As buyer viewings ramp up during the sales process, drone photography keeps your listing looking its absolute best at this most critical stage. A recent Redfin survey showed that listings with drone photography sell over 30% faster. As buyers narrow down their shortlist across multiple house viewings, memorable drone photos and videos will make your property stick out. Ensuring Smooth Transactions Even as buyers commit to a purchase offer, stunning drone visual content reduces the risk of nasty surprises derailing the transaction further down the line. Elevated perspective shots allow buyers to deeply impact roofs for any problems not visible from the ground. Aerial footage verifies that boundary lines, fences and ancillary buildings match the property description. Maximising Curb Appeal As the sales completion date nears, accurate drone photography captures any small cosmetic issues that sellers can quickly fix to boost their home’s curb appeal. Aerial shots might reveal a cracked driveway, overgrown bushes, faded paintwork on rear sheds, debris on flat roof segments or a weather-beaten deck needing treatment. It pays for sellers to polish up these final touches. Final Words So, for UK estate agents and home sellers aiming to elevate their listings in a tough property marketplace, drone photography is an invaluable tool during all phases of the sales journey. The unique elevated perspectives, sweeping shots and smooth video flyovers that drones enable can make all the difference in showcasing a property in its best possible light across every step – right from first listing through to final sale.