Modern Property Marketing: Drone, CGI & Video for Smarter Selling
Competition within the property market continues to rise, and it is essential for the sellers to have great photos and videos to showcase their property. As of now, around 90% of home buyers are using online listings to shop. Hence, you need to use high quality visual content to catch the attention of these buyers. This is where cutting-edge tools like drones, CGI, and cinematic videos come into play to create next-level real estate marketing material. Taking Properties to New Heights with Drone Photography One of the biggest innovations in real estate photography in recent years is the use of drone photography and videography. Drones allow for stunning aerial shots of homes and surroundings that were impossible in the past. Bird’s-eye views display full property footprints, beautifully manicured gardens, impressive outdoor amenities like pools or tennis courts, and neighbourhood locales in one breathtaking photo. Whereas standard images might just provide a snapshot, sweeping drone videos expertly build excitement and showcase what makes the property exceptional. With more wow factor than still shots, these airborne videos help properties leap off listings pages. Most buyers simply can’t conceptualise what a property truly offers from just a few pictures. But seeing the big picture perspective that drones provide allows buyers to better understand the uniqueness and potential of the property. CGI Renders That Wow: Envisioning Possibilities Another modern marketing method gaining popularity are photorealistic CGI renderings and walkthrough videos. Particularly useful for new construction or redevelopment projects, CGI allows buyers to easily envision possibilities that do not presently exist on site. New build projects often start with just vacant land or an outdated existing structure awaiting demolition and total transformation. CGI renders showcase sleek exterior architectural plans and also provide simulated tours of gorgeous interiors before they are built out. For buyers struggling to grasp new development scope and scale, this is a game changer. CGI brings the design to life so they can see finished product potential – not just dirt lots or demolition messes. Similarly, outdated and neglected properties are often purchased for full gut rehabs and flips. In their existing state, they can be unappealing with major cosmetic damage or structural issues. CGI redesigns highlight modernised floor plans and display incredible after remodelling effects throughout. Instead of turning buyers away in person due to current condition, CGI allows them to look beyond to future renovation glory. Cinematic Videos: Emotional Storytelling Impactful real estate videos go beyond just factual depictions of properties for sale. Using professional cinematography, editing techniques, graphics, music and more, high quality real estate videos seek to form emotional connections between buyers and homes. That emotional bond is what turns initial interest into serious offers. Beautiful lifestyle reels showcase families happily enjoying impressive homes and surrounding areas. Dramatic drone flyovers reveal jaw dropping exteriors from refreshing angles. Smooth tracking shots usher buyers through bright, spacious interiors room by room. Close up b-roll draws attention to exceptional features and coveted amenities. Clean graphics highlight impressive specs and details. Background music sets the perfect tone throughout while keeping viewers engaged. The Next Level of Property Marketing Drone photography and video, photorealistic CGI renderings, and cinematic listing videos represent the next era of property marketing. As the first visual impression for potential buyers, great photos and video content gives homes a huge leg up in today’s competitive landscape. Properties demand the wow factor advantage these modern digital tools provide to sell faster and for more money in today’s marketplace. The stunning imaging, bold highlights, and emotional allure are exactly what properties need to capture buyer attention and imagination at that crucial first impression point.
5 Types of Properties That Need Drone Photography
Drone photography is revolutionising the way properties are marketed and sold. With the ability to capture stunning aerial photos and video, drones allow potential buyers to view homes and land from unique vantage points not possible before. For certain types of properties, drone photography is especially useful in showcasing key features. Here are 5 types of properties that can greatly benefit from drone photography. Countryside Homes Properties located in rural countryside settings often sit on large plots of land encompassing rolling hills, woods, streams, and other scenic landscape features. Aerial photography provides breathtaking bird’s-eye views of the surrounding natural beauty that simply can’t be captured from the ground. Gliding over the tree canopies and soaring over the property reveals the full scope of the land. Paired with interior photography, comprehensive drone photography of countryside homes enables potential buyers to fully visualise themselves living on the idyllic land. Waterfront Homes Waterfront living comes at a premium, so it’s important for estate agents to showcase the full appeal of properties adjoining lakes, rivers, oceans and more. Drone photography helps achieve that by providing awesome top-down views showing off sprawling shorelines, private docks and boathouses, proximity to beaches and marinas, and endless water vistas. Dramatic drone photos and video bring waterfront views to life better than anything else. Large Acreage and Farms For large acreage properties, the square footage numbers simply don’t do them justice. Drone property photography conveniently captures the full scope of the land, buildings and operations in ways standard photography can’t. Cruising over vast fields, grazing lands and wooded areas illustrates the massive scale, while zoomed-in aerial views provide closer inspection of barns, corrals, machinery and livestock. For potential buyers researching agricultural properties especially, drone photography is enormously beneficial. Landmarks and Unique Architecture One-of-a-kind homes situated near famous landmarks or featuring unusual architecture styles also warrant drone photography. Properties located along prominent golf courses, beside notable bridges and city skylines, or built into mountainsides showcase surrounding points of interest that impress home buyers. Additionally, drone photography highlights unique architectural attributes of the home itself, like curved rooflines, soaring towers and turrets, multiple wings, intricate landscaping and more. Dramatic aerial views weave landmark vistas and architectural details into an engaging visual narrative. Large Residential Gardens and Landscaping While homes may look modest enough from the street, many feature spectacular landscaping and gardening showpieces viewable only from above. Drone photography reminds buyers not to judge a book by its cover, revealing sprawling backyard oases that rival botanical gardens. Flower beds, vine-covered arbours, stone pathways, water features and holiday light display pop in aerial photography. For garden enthusiasts especially, drones provide living decoration inspiration beyond what standard photography can show off. The Unique Views Drones Offer Drone property photography opens up a portal into homes and lands that were not accessible before. With the ability to move seamlessly through the air at all angles, heights and focal lengths, drones showcase properties in the best possible light. For estate agents and home sellers, drones have become an indispensable marketing tool to attract potential buyers. Countryside acreage, waterfront landscapes, vast farms, landmarks, architecture and gardens all benefit hugely thanks to awe-inspiring drone imagery.
Maximise Listings: When to Use Drone Photography
Having the best photos is essential for maximising interest for your listings in today’s property market. More and more, estate agents and homeowners are turning to drone photography to showcase properties to their full potential. In fact, 82% of estate agencies use drones to photograph properties as of now. But when is it worth investing in drones for your listings? Here’s a look at the key benefits of drone property photography and when it makes the most impact. When to Use Drone Photography? Showcase Beautiful Scenery Around The Property One major benefit of aerial drone photography is its ability to showcase beautiful natural scenery that frames the home. Properties located near lakes, beaches, mountains, hills, or scenic forest landscapes can look breathtaking from the air. Drone photos can showcase sprawling rural views with lush greenery, coastal properties with stunning seaside vistas, secluded cabins nestled in the woods, and more. The aerial perspectives capture the peaceful, natural environments surrounding properties in countryside, lakefront and similar isolated or private locations. This helps sell the serene, relaxing and environmentally beautiful attributes of the area. Show Nearby Landmarks In addition to natural scenery, aerial drone photography can provide unique aerial views of nearby landmarks, famous buildings and popular attractions. For properties on the outskirts of major cities or located in bustling tourism hot spots, showcasing recognisable nearby landmarks helps highlight the convenience and desirability of the location. Drone photography essentially puts that key selling point directly into the property listing for buyers to see. Highlight Edge of Town While completely rural and completely urban locations have their obvious aerial photography appeals, drone images can also maximise the unique selling points of properties on the edge of towns or cities. Listings just outside of population hubs can highlight having the best of both worlds through aerial drone shots. Peaceful suburban or exurban neighbourhoods as seen from the sky will highlight easy access to the nearby town or city without sacrificing scenic views or greenery that get blocked out deeper into an urban area. For commuters who want accessibility without congestion, properties on the outskirts captured by drones showcase those attributes perfectly. When Not to Use Drone Photography? While aerial drone photography undoubtedly looks visually stunning and makes for impressive listing photos, there are some locations where drones do not necessarily maximise or enhance a property. Large Housing Estates For very uniform housing developments, especially apartments, condos and tightly packed tract house neighbourhoods, aerial drone shots rarely add much value. Hundreds of nearly identical homes make it difficult for property listings to stand out among the aerial views of repetitive housing styles, parking lots and minimal green space typical of dense large-scale housing developments. However, drone shots could still highlight community amenities like pools, clubhouses, tennis courts and playgrounds available to residents. But for the properties themselves, there are fewer unique selling points visible from uniform rows of duplicated units. Industrial Areas, Business Parks Commercial and industrial property listings also may not benefit substantially for highlighting their surrounding areas from an aerial perspective. Distribution warehouses, manufacturing facilities and similar B2B properties among a business park area generally lack impressive landscape perspectives. Their locations are selected more for transportation access and infrastructure rather than aesthetics. While drones certainly will not capture majestic natural beauty surrounding industrial buildings, aerial photography can still visually confirm easy access to highways, rail lines, shipping channels and other logistical connectivity that would appeal to commercial property buyers and tenants. With these tips you can now get the most out of drone photography for your listings, and avoid unnecessary costs.
Why You Should Consider Using a Drone for Your Listings
Using a drone to capture aerial photos and videos of your listings can give you a distinct edge over other estate agents. This is why drone photography is quite popular among estate agents out there. Here are some of the key reasons why investing in drone photography is something every agent should consider: Stand Out from the Crowd Eye-catching aerial shots allow you to showcase properties in a unique way that instantly catches potential buyers’ attention. While most agents rely on standard photos, using sweeping drone videos and stills from creative angles can help your listings stand out from the crowd. Provide a Property’s Context Drones enable you to capture a home along with its surroundings – something you simply can’t achieve from the ground. This allows buyers to get a feel for what the general neighbourhood and environments look like before they even step foot inside. Location context like proximity to transport links, schools, parks and other amenities can be conveyed through clever drone usage. Attract More Viewings Properties with professional drone media generate significantly more online attention and engagement. This translates into more viewings as interested buyers prefer to see the home’s features from all angles, including impressive aerial vantage points that sparked their initial interest. Drone photography can thus increase foot traffic and viewings for your listings. Visualise Spaces Better Interior spaces like living areas, bedrooms and gardens often look cramped in regular photographs. Aerial drone shots reveal the true generous dimensions of rooms and outdoor areas. Buyers get a better visualisation of the spaciousness of your listed properties with drone imagery. Provide Prompt Updates Builders often use drone video updates to showcase construction progress to clients. As an agent, you can adopt a similar technique for developing or renovating properties. Quick drone updates capture the latest changes without the hassle of physical site visits, saving you time while keeping sellers informed. Affordable Pricing Advanced drone technology is now readily accessible to all agencies and sole traders. With affordable pricing on easy-to-pilot drones with inbuilt cameras, there is no need to hire expensive specialists. Many affordable consumer quadcopter drones these days offer smooth video stabilisation and seamless operation. Most handle windy conditions during aerial shoots with ease. Enhance Online Listings Research shows that listings with engrossing aerial photos and video walkthrough tours achieve far higher click-through rates on portal listings. Make your properties shine online by incorporating high-quality drone media that entices viewers to find out more. As drones become cheaper, more compact and easier to operate every year, they make complete business sense for today’s estate agencies to deploy for properties of all sizes and price bands. For a relatively small investment, drones offer the invaluable ability to wow buyers, illuminate listing features, accelerate sales and help agencies gain an outright competitive advantage. The marketing possibilities are endless once you take your listings to new heights – literally!
The Seller’s Guide to Drone Photography: Elevating Your Listing
Using drone photography and videography is a great way for estate agents and sellers to elevate their listings above the crowd and increase buyer interest. With eye-catching aerial images and smooth video clips, drone photography can showcase a property from a completely new perspective. And as drones become more accessible and affordable, they are becoming a must-have tool for UK estate agents and home sellers. This seller’s guide outlines how drone photography can boost your listing during every phase of the property sales cycle. Capturing the First Impression During the early marketing stages, compelling photos and videos are key to sparking buyer curiosity and driving visits to your open houses and property viewings. Drone photography gives potential buyers a bird’s-eye view of not just the home itself, but the surrounding neighbourhood, landscape, local amenities and transport links. With sweeping elevated shots, viewers get a strong sense of the property’s location and unique selling points from the very first glance. Accentuating Standout Features Drone photography enable you to highlight special features that buyers may literally not see from standard photos shot at eye level. Aerial photography can showcase sprawling gardens with patio or decking areas that are difficult to capture from the ground. Elevated camera angles draw attention towards attributes like private pools, tennis courts, annexed buildings and ample parking. Drone videography lets you lead viewers on a dynamic tour across large plots of land or farms. Reinforcing the Lifestyle Appeal Drone content helps strengthen the aspirational, lifestyle-focused qualities that hook buyers emotionally with a property. Breathtaking elevated shots of the rolling countryside, coastline or cityscape beyond the backyard reinforce that deep down wish fulfilment that sparks serious buyer interest. Aerial footage tours buyers through the neighbourhood can spotlight proximity to leisure hubs, family activities, shopping and dining. Streamlining the Sales Process As buyer viewings ramp up during the sales process, drone photography keeps your listing looking its absolute best at this most critical stage. A recent Redfin survey showed that listings with drone photography sell over 30% faster. As buyers narrow down their shortlist across multiple house viewings, memorable drone photos and videos will make your property stick out. Ensuring Smooth Transactions Even as buyers commit to a purchase offer, stunning drone visual content reduces the risk of nasty surprises derailing the transaction further down the line. Elevated perspective shots allow buyers to deeply impact roofs for any problems not visible from the ground. Aerial footage verifies that boundary lines, fences and ancillary buildings match the property description. Maximising Curb Appeal As the sales completion date nears, accurate drone photography captures any small cosmetic issues that sellers can quickly fix to boost their home’s curb appeal. Aerial shots might reveal a cracked driveway, overgrown bushes, faded paintwork on rear sheds, debris on flat roof segments or a weather-beaten deck needing treatment. It pays for sellers to polish up these final touches. Final Words So, for UK estate agents and home sellers aiming to elevate their listings in a tough property marketplace, drone photography is an invaluable tool during all phases of the sales journey. The unique elevated perspectives, sweeping shots and smooth video flyovers that drones enable can make all the difference in showcasing a property in its best possible light across every step – right from first listing through to final sale.
How to Avoid Legal Issues with Drone Property Photography
Drones have opened up exciting possibilities for real estate photography and videography. Getting beautiful aerial shots of properties can really make listings stand out. However, operating drones for commercial purposes comes with legal requirements that you need to follow in order to avoid fines or other penalties. Here are some tips to keep your drone property photography business on the right side of UK law and avoid legal issues with drone property photography. Register as an Operator The first step to legally using drones for commercial flights in the UK is to register as an operator with the Civil Aviation Authority (CAA). This involves taking and passing an online education course as well as paying a registration fee. Once registered, you will receive an Operator ID to openly display on your drones. Failing to register could lead to prosecution. Don’t Fly Drones Above 120 Meters The legal height limit for drones in the UK is 120 meters (400ft). Going any higher risks collisions with manned aircraft and violates regulations set forth by the CAA. Staying under this altitude threshold helps ensure you comply with the rules. Some drones have built-in safety settings to prevent you from exceeding the height ceiling. Maintain Clear Line of Sight Rules in the UK mandate that drone operators keep their unmanned aerial vehicles within their visual line of sight at all times. So, you can’t fly your drone behind buildings or out of view. Keeping continuous line of sight helps you avoid collisions and fly responsibly. You should also have a spotter standing alongside you to assist with maintaining situational awareness. Get Permission from Property Owners Before launching your drone to photograph someone else’s property, be sure to get their consent. As a courtesy, let your clients know ahead of time that you’ll be using a drone and assure them about your adherence to CAA rules. Showing neighbours that you have the property owner’s permission might also prevent nosy onlookers from reporting you. Keep documentation that demonstrates the property owner agreed to the drone photography. Consider Privacy Implications Be mindful of privacy when photographing residential properties with aerial drones. Shots peering over fences or capturing the inside of windows where people have a reasonable expectation of privacy could infringe legal protections and land you in hot water. Intentionally capturing identifiable photos of individuals without their permission could also raise privacy issues. Stick to photographing the building’s exterior to play it safe. Consider Getting Insurance Operating drones commercially comes with risks, including crashes, flyaways, and potential injuries or property damage. Carrying insurance can protect you from expensive legal claims in such events. There are drone insurance policies available to cover liability, hull damage, payload issues, and more. Having coverage gives you peace of mind in case the worst happens while working. Check policies carefully as drone insurance can vary widely on aspects like qualifying pilot requirements, excluded drone activities, and territorial limitations. Finding the right policy for your UK-based drone photography business is prudent. Understand Privacy Injunction Zones Certain locations in the UK have been granted ‘privacy injunctions’ which prohibit taking identifiable photographs without permission. These zones legally protect public figures, government officials, or other prominent people’s private property from photography, even shots taken from public areas. Violating privacy injunction airspace with drones’ risks facing contempt of court claims or injunction breaches. Avoid No Fly Zones There are many zones in the UK that are illegal to fly in. These include- near airports, stadiums, prisons and military sites. You can check whether the location you are flying from is in these areas by visiting this website. Final Words Following these steps will help ensure your commercial drone operations for property photography stay within lawful bounds in the UK. As the rules and technologies evolve, be sure to keep up to date on the latest regulations and best practices from the CAA. Responsible drone use has incredible power to take property marketing to new heights while keeping your business on the right side of the law. Take a look at some of our drone images of property here. Thats how to avoid legal issues with drone property photography!
Stand Out with an Online Estate Agent: Tips for Listings
In the new age of the property market, its no secret that online estate agents have become a large part of the industry. Companies like Purplebricks, Strike and Yopa have taken the market by storm, helping vendors to list their property on the market for a much lower cost than traditional estate agents. In this article, we are going to take a look at how you can make your listing with an online estate agent stand out. Copywriting When listing any property advert, copywriting is a key component in enticing any potential buyer. A great copywriter will give you- Online estate agents, usually offer these services as part of their packages. You can outsource this work too, I would check with your service provider before doing so, however I don’t see why they wouldn’t let you. Places you can find freelance copywriters include- Bark, Upwork and Fiverr. Photography Photography is the most important part of any property advert in my opinion. As the saying goes- “A photo says 1000 words.” A poorly taken photo of low quality, says a lot to potential buyers, and down-sells your property. We have articles that dive into the importance of photography in property marketing that you can take a look at here. With an online estate agent, you usually get 2 options, we would like to present the 3rd; more on that later! The first option is to take the photos yourself. If you have photography experience, or for whatever reason want to choose this option, we have some articles that can help. Our staging guide can be found here, and our guide on composition tips can be found here. I would generally advise against this option, as even though you may save money in the short term, you could potentially lose interested buyers. This reduces your leverage and position of power when selling your property. As I’m sure you are aware, missing out on a bidding war and losing potential buyers could cost you a small fortune. The second option is to use the professional photography services listed by the online estate agent. This may be an easy and convenient option, although its very expensive in my opinion. Take a look at their pricing and see for yourself! This is one of the methods they use to make money, especially considering that some of them don’t charge a % fee on completion. The third option is to hire a professional property photography company, then upload the photos yourself. This will likely save you a lot of money, and potentially give you higher quality photos. Take a look at our prices and portfolio and see for yourself. Videography A professional video can add a whole new dimension to a property listing. Take a look at this article that goes into the psychology of video and advertising. The stronger your advert, the more likely you are to make a quick sale, and get over asking price. A video gives a great opportunity to tell a story, create an emotional connection and highlight prominent features in any property. It will also help you to stand out over competition as not every listing comes with a video. With an online estate agent, a video usually isn’t an optional extra. They typically offer a 360 Matterport tour. Whilst these tours offer an immersive experience, convenience, enhanced transparency and a reduced need for viewings. They tend to be high cost, overwhelming, raise privacy concerns, and I would argue that a reduced need for viewings could also be a disadvantage. A viewing can increase a persons emotional attachment to a property, which is definitely something you want as a buyer. You could commission a separate property video company to create a professional video for you, which could save you costs, and improve your property listing. Take a look at one of our examples below- Drone Last but definitely not least, drone photos and footage will work magic on property listings. For a more detailed explanation on this you can have a look at our article here. To give a brief overview, you’d be selling your property short not using a drone. With access to a much more impactful viewpoint, you can show prospective buyers your property in a much better context. We highly recommend using a drone, if you live near a town centre, natural scenery or a landmark. Nothing is better to show this off in your advert. Additionally, not every listing has drone photos/ footage, hence helping you to stand out more. Online estate agents usually offer this service, it is sold currently for around £200. If you hire a professional property photography company independently, you could potentially save a lot of money. Take a look at our portfolio of drone work here. Conclusion To conclude, there are many ways you can make your property listing stand out using an online estate agent, with multiple options on how to achieve this. Making your listing stand out is definitely a worthwhile pursuit, as it could increase your takings from the property significantly. If you would like anymore help with making your property stand out using an online estate agent, feel free to get in contact with us here.
Residential Drone Photography: Legal Insights
Drone photography has become a pivotal tool in showcasing properties, offering captivating perspectives. Understanding the legal parameters and necessary qualifications is essential for property photographers. This article explores legal guidelines in residential drone photography (UK). 1. A2 C of C Qualification: In the post-2020 regulatory framework, the A2 Certificate of Competency (A2 C of C) has emerged as a prerequisite for responsible drone operation. Issued by the Civil Aviation Authority (CAA), this qualification showcases an operator’s competence in adhering to safety standards, a vital aspect for flying drones in residential spaces. 2. A2 Subcategory-Certified Drones: The A2 C of C applies to drones operating within the A2 subcategory. These drones are designed to meet specific safety standards, ensuring compliance with regulations when flying in residential zones. Here is a resource that goes into more detail on this subject. 3. Distances, Safety, and Compliance: Maintaining safe distances from people, buildings, and congested areas is a core aspect of responsible drone operation. The A2 C of C qualification equips drone operators with the knowledge to navigate these legal requirements, prioritizing safety and minimizing risks in residential settings. 4. Weather Considerations: Weather conditions significantly impact drone flights. A2 subcategory drones, covered by the A2 C of C qualification, are designed to operate safely in various weather conditions, allowing property photographers to plan flights responsibly. 5. Legal Ramifications of Non-Compliance: Failure to comply with drone regulations can lead to legal consequences. Possessing the A2 C of C qualification not only showcases a commitment to compliance but also protects property photographers from potential legal ramifications. As drones continue to transform property photography, adhering to legal guidelines and utilising A2 subcategory-certified drones is crucial. The A2 C of C qualification and drone specifications ensure compliance, safety, and a positive drone photography experience in residential areas. Once you have obtained an A2 you will have a much clearer understanding of legal guidelines in residential drone photography. At Hovver, we prioritise legal compliance in drone photography. Our licensed Drone Pilots hold the A2 C of C qualification, ensuring a safe and legally sound aerial experience for property photography. Contact us to explore the elevated perspectives that drone photography can bring to your property listings.
Eyes in the Sky: The Rising Popularity of Drone Footage Marketing
Do you remember the first time you saw a drone? Drones entered the mainstream imagination as futuristic, flying, camera-wielding machines offering an exciting new perspective. In an online world full of photos and videos taken from every angle imaginable, drones are delivering footage that is new to look at the for the first time again. Drone use has had exceptional growth in the past 10 years, taking the commercial world by storm with new developments and investment pouring into this promising industry every single day, and it’s easy to see why. The consumer market has seized the opportunity to offer dynamic and luxurious imagery all while cutting costs. It’s an exciting time to be a drone photographer. Let’s dive into the rising popularity of drone footage marketing. How do they work? Drones use their rotors, which is essentially a propeller attached to a motor, to hover and create a downward thrust to become airborne. This is where the experts come in. As they climb into the sky they are manoeuvred by a trained professional; in the UK it is a legal requirement for Drone Pilots to get a commercial drone license and register for an operator ID. Drones are complex, intelligent pieces of equipment and an experienced Drone Pilot considers many different factors before a shoot, such as light, angles, weather, and safety. Where did it all begin? In its infancy, the drone industry was mostly limited to military, dedicated hobbyists and those with helicopters and expensive aircraft equipment. As with any new technology it became more accessible over time, and by the early 2000s a drone builder culture had emerged, with new hardware and software making aerial filming a service available to everyone. The possibilities really are endless, ranging from intricate marketing stunts, like Oreo’s Drone Dunk, which saw drones drop cookies into cups of milk set up on a barge in New York, to helping scientists study and protect endangered whales. In the commercial world, drone footage has given a new edge to digital marketing especially in the real estate sector, creating dramatic and compelling images which highlight property features and out-market the competition. Drones in Property Marketing Some argue drones are the most important new technology to enter real estate marketing since the internet. Here at Hovver, we offer viewpoints from the air that capture the beauty and utility of a property far better than ground-based photography can. Dynamic, moving aerial shots elevate the way in which we can market a stunning property, offering luxury imagery to clients who expect the very best. In a rapidly changing digital world, real estate marketing must differentiate property listings through high-end and creative photos and videos. Drones are in the air and they’re here to stay. Check out some of our work here and, get in touch to find out how you can take your real estate marketing to the next level. Thank you for reading rising popularity of drone footage marketing.
The Full View: Drone Marketing in Luxury Real Estate
Drone footage is quickly becoming the driving force of luxury real estate marketing, taking all the legwork out of the buying and selling of beautiful properties. The advantages of drone photography when marketing a home are quite vast, encompassing aerial views of the entire property and land whilst highlighting unique and characteristic features. With so many benefits making dynamic imagery so affordable, it’s easy to see why drones are taking the marketing world by storm. Dramatic, compelling footage Unlike still images and plain text, virtual tours can keep the viewer glued to your website for up to an hour, replaying and inspecting beauty spots within the home. Drone videography offers wide angle shots and shooting in various modes, along with an extensive range of image settings installed in the software. This results in innovative content that is creative, dynamic and feels new to look at each time. Take a look at some examples on our site here. Highlight property features The longer a client spends looking through different sections of the property, the more they can imagine themselves owning it. Drone footage allows us to highlight features that would not have seen the light of day if it weren’t for drones in the real estate industry. Their mobility, especially in remote areas, adds more value to the aerial content as it allows clients to take in the listings’ surroundings well enough to make favourable decisions. Better listings spark curiosity and interest, drawing in more customers and enhancing your brand for future clients. Expertly executed by a professional Drones are swift and agile pieces of machinery that require great skill to operate, especially when creating new and dynamic content. Here at Hovver we consider many different factors before a shoot, such as what time of day would best capture the building and produce brighter and sharper imagery. Angles are also crucial to tailoring the imagery to the property’s best features; if there’s a stunning outhouse which is hard to capture in one ground-based shot, a drone can tie this into one clean sweep around the exterior. Perhaps most importantly, our fully licensed Drone Pilots use their industry knowledge and experience to ensure the shoot does not violate any flight restrictions, considering other buildings, roads or people nearby. We are fully CAA compliant. Drone footage is the next step to alleviate the burden of marketing from real estate agents all whilst saving time, effort and cost for the added benefit of luxury imagery. Elevate your marketing strategy by showing your property from the best viewpoint – the air. Check out some of the stunning properties in our portfolio, or reach out to chat out reinventing your real estate listings.