How Property Photography Outsourcing Boosts Business Growth
Home listings that have been professionally photographed sell 32 percent faster. Additionally, homes with more photos sell faster. You need photographs for your property to create listings, and marketing, share them on social media, and show them to buyers. So the importance of high-quality property photography must be considered. As the demand for visually appealing property listings continues to rise, real estate professionals are turning to outsourcing the work as a strategic solution. But you should hire expert photographers to complete the job. Check out how property photography outsourcing boosts business growth. How Property Photography Outsourcing Boosts Business Growth Professionalism and Expertise Outsourcing property photography from professionals allows you to tap into the expertise of skilled professionals who specialise in capturing the essence of real estate. These professionals are well-versed in the art of composition, lighting, and post-processing techniques, ensuring that every image showcases the property in the best possible light. You can use the photos to market your property on different platforms. The result is a portfolio of stunning photographs that exude professionalism and leave a lasting impression on potential clients. For example, Hovver, is a professional property photography company. Get high-quality images for your real estate property at the most affordable price. You can also get drone photography, videography, virtual staging and more. The services are available in Manchester and the surrounding area. Time and Resource Efficiency In-house photography can be time-consuming and resource-intensive. By outsourcing this task, you free up valuable time and resources that can be redirected towards core business activities. Estate agents can focus on client interactions, property management, and deal negotiations while leaving photography in the hands of dedicated professionals. This efficiency not only streamlines operations but also contributes to overall business growth. Consistent Quality Across Listings Maintaining a consistent and high-quality visual identity is crucial for building brand recognition. Property photography outsourcing ensures that each listing, regardless of location or property type, adheres to the same standards of excellence. Consistency in quality fosters trust among clients and establishes your brand as one associated with top-tier professionalism and attention to detail. Cost Savings Solutions Outsourcing real photography allows you to access professional services on a project basis. With virtual staging, you won’t have to worry about ongoing staging expenses. This cost-effective approach enables you to allocate your budget more strategically. Adaptability to Market Trends Real estate trends and marketing strategies are constantly evolving. Outsourcing property photography provides the flexibility to adapt quickly to these changes. Professional outsourcing partners stay updated on the latest industry trends and technological advancements, ensuring that your property listings remain relevant and appealing to a diverse and ever-changing market. Scalability Outsourcing provides a scalable solution that can easily accommodate fluctuations in workload. Whether you have a single property or an entire portfolio to showcase, outsourcing allows you to scale up or down seamlessly, ensuring that your visual content aligns with the size and scope of your business. Final Words Property photography outsourcing offers a myriad of benefits that can significantly contribute to the growth and success of your real estate business. From cost savings to enhanced professionalism outsourcing real estate photography provides you with specialised skills and resources, giving you an edge over your competitors. Thats how property photography outsourcing boosts business growth.
Stand Out with an Online Estate Agent: Tips for Listings
In the new age of the property market, its no secret that online estate agents have become a large part of the industry. Companies like Purplebricks, Strike and Yopa have taken the market by storm, helping vendors to list their property on the market for a much lower cost than traditional estate agents. In this article, we are going to take a look at how you can make your listing with an online estate agent stand out. Copywriting When listing any property advert, copywriting is a key component in enticing any potential buyer. A great copywriter will give you- Online estate agents, usually offer these services as part of their packages. You can outsource this work too, I would check with your service provider before doing so, however I don’t see why they wouldn’t let you. Places you can find freelance copywriters include- Bark, Upwork and Fiverr. Photography Photography is the most important part of any property advert in my opinion. As the saying goes- “A photo says 1000 words.” A poorly taken photo of low quality, says a lot to potential buyers, and down-sells your property. We have articles that dive into the importance of photography in property marketing that you can take a look at here. With an online estate agent, you usually get 2 options, we would like to present the 3rd; more on that later! The first option is to take the photos yourself. If you have photography experience, or for whatever reason want to choose this option, we have some articles that can help. Our staging guide can be found here, and our guide on composition tips can be found here. I would generally advise against this option, as even though you may save money in the short term, you could potentially lose interested buyers. This reduces your leverage and position of power when selling your property. As I’m sure you are aware, missing out on a bidding war and losing potential buyers could cost you a small fortune. The second option is to use the professional photography services listed by the online estate agent. This may be an easy and convenient option, although its very expensive in my opinion. Take a look at their pricing and see for yourself! This is one of the methods they use to make money, especially considering that some of them don’t charge a % fee on completion. The third option is to hire a professional property photography company, then upload the photos yourself. This will likely save you a lot of money, and potentially give you higher quality photos. Take a look at our prices and portfolio and see for yourself. Videography A professional video can add a whole new dimension to a property listing. Take a look at this article that goes into the psychology of video and advertising. The stronger your advert, the more likely you are to make a quick sale, and get over asking price. A video gives a great opportunity to tell a story, create an emotional connection and highlight prominent features in any property. It will also help you to stand out over competition as not every listing comes with a video. With an online estate agent, a video usually isn’t an optional extra. They typically offer a 360 Matterport tour. Whilst these tours offer an immersive experience, convenience, enhanced transparency and a reduced need for viewings. They tend to be high cost, overwhelming, raise privacy concerns, and I would argue that a reduced need for viewings could also be a disadvantage. A viewing can increase a persons emotional attachment to a property, which is definitely something you want as a buyer. You could commission a separate property video company to create a professional video for you, which could save you costs, and improve your property listing. Take a look at one of our examples below- Drone Last but definitely not least, drone photos and footage will work magic on property listings. For a more detailed explanation on this you can have a look at our article here. To give a brief overview, you’d be selling your property short not using a drone. With access to a much more impactful viewpoint, you can show prospective buyers your property in a much better context. We highly recommend using a drone, if you live near a town centre, natural scenery or a landmark. Nothing is better to show this off in your advert. Additionally, not every listing has drone photos/ footage, hence helping you to stand out more. Online estate agents usually offer this service, it is sold currently for around £200. If you hire a professional property photography company independently, you could potentially save a lot of money. Take a look at our portfolio of drone work here. Conclusion To conclude, there are many ways you can make your property listing stand out using an online estate agent, with multiple options on how to achieve this. Making your listing stand out is definitely a worthwhile pursuit, as it could increase your takings from the property significantly. If you would like anymore help with making your property stand out using an online estate agent, feel free to get in contact with us here.
How to Find the Best Property Photographer for Your Listing?
Looking to sell your house? Want to grow interest among the buyers? Well, you need great photos. And to get those, you require a top-notch property photographer. But how do you find the best one for your listing? Start with the basics. Type in “property photographers” and see what pops up. Check their websites. Look at their portfolios. See if their style matches your vibe. But that’s not enough to get the right person. Here’s how to find the best property photographer for your listing. Check the Reviews Don’t skip the online reviews. What do other sellers say? Happy customers leave good reviews. Check Google, Yelp, or any other review site you trust. If people are praising them, you’re on the right track. It will help you to select the most reliable players in the market. Ask your Estate Agent Real estate agents are like matchmakers for houses and photographers. They’ve been around the block. They know who’s got the skills to make your property look like a million bucks. So if you are selling your house through a real estate agent, they can help you find a great photographer. Make Sure The Company is Budget-friendly Some photographers charge more for fancy packages. Figure out what you can afford. But remember, quality photos can make a big difference in selling your property faster and at a better price. It is best to choose who provides customised packages. It will help you to save your money. Check our prices out here. Experience You don’t want an amateur with a camera to present your property. Check their track record. How many listings have they shot? A seasoned photographer knows the angles, the lighting, and the secrets to make your home stand out. They can help you to show the real beauty of your property. Besides, check their editing skills. A good photographer can turn a cloudy day into a sun-soaked dream. Ask about their editing process. Make sure they can make your home look its absolute best. Check Their Equipment You don’t need to be a tech guru, but knowing they have the right gear is crucial. High-quality cameras, lenses, and maybe a drone for that aerial shot – it all adds up to stunning photos. Find out how quickly they can deliver the goods. You want your listing to go live ASAP (as soon as possible). A photographer who drags their feet may cost you potential buyers. Finding the best real estate photographer boils down to research, reviews, and a bit of gut feeling. Ensure they have the right equipment and can work within your timeline. Are you looking for a real estate photographer who meets all these criteria? Hovver, is the go-to property photography specialist in Manchester. Established in 2020, they’ve quickly become a trusted choice with over 30 satisfied clients. Hovver provides full marketing packages, including interior, exterior, and aerial photos, professional videos, and more.
How Professional Property Photography Will Sell Your Property Faster
We know how competitive today’s real estate market is. It is essential to capture the attention of potential buyers from the moment they view a property listing online. One of the most powerful tools in a real estate agent’s arsenal is professional photography. According to a study by the National Association of Realtors, 89% of homebuyers work with real estate agents. And photos work as the most useful website tool. A house will sell 32 percent faster when you take photos for an agent (PR Newswire). Here’s how professional property photography will sell your property faster. Make an eye-catching first impression The first impression of a property is often made through online listings and photographs. Professional real estate photography helps your property stand out from the competition by presenting it in the best possible light. Even though the buyer doesn’t make final decisions through photography, they make short lists or make up their minds to contact the agent. Real estate owners or brokers can capture the attention of potential buyers and entice them to learn more about the property. Easily highlight Key features of the property Professional real estate photographers have the expertise to showcase the unique features and selling points of your property effectively. You can highlight Creating Emotional Connections A great photograph can evoke emotions and create connections with viewers. Professional real estate photography captures the ambiance, warmth, and lifestyle of your property. A buyer’s emotional connection can motivate them to schedule a viewing or make an offer. It helps sell homes of all price points. Increase Online Visibility According to a survey from National Association From Realtor, technology has a great impact on their real estate business. High-quality photographs attract more attention and engagement on online listing platforms and social media channels. Properties with professional photos are more likely to receive higher click-through rates and generate more inquiries from interested buyers. This increased online visibility can lead to more showings and ultimately a faster sale. Setting the Right Expectations It is important to have well-composed images that show the size, layout, and condition of your property. The expectations are set correctly. Buyers are less likely to be disappointed when viewing the property in person. It streamlines the sales process and reduces the likelihood of negotiations falling through due to mismatched expectations. Build Trust and Credibility Investing in professional real estate photography demonstrates a commitment to professionalism and attention to detail. High-quality images instil confidence in potential buyers and convey that the seller and their agent are serious about marketing the property effectively. This trust and credibility can make buyers more comfortable and confident in moving forward with an offer. Maximising Return on Investment While hiring a professional photographer may represent an upfront cost, the return on investment can be significant. Properties marketed with professional photos typically sell faster and at higher prices than those with amateur or low-quality images. Additionally, a faster sale means less time on the market, reducing carrying costs and maximising the seller’s overall return on investment. Final Words You can make a significant difference in the speed and success of your property sale by investing in professional real estate photography. Professional photos help properties stand out in crowded markets. Using visual imagery is proven to leave a lasting impression on real estate buyers. Get in contact today to maximise your return on investment! That’s how professional property photography will sell your property faster.
The Impact of Seasonal Changes on Property Photography
When it comes to showcasing a property through the lens, understanding and adapting to seasonal changes is a crucial aspect of a property photographer’s skill set. Each season brings its own unique challenges and opportunities, influencing the way a property is captured and presented. In this article, we delve into the impact of seasonal changes on property photography and share valuable tips to master the art of capturing properties in various weather conditions. 1. Embracing Natural Light: Natural light plays a pivotal role in property photography, and its quality varies across seasons. During the bright, long days of summer, photographers can take advantage of abundant natural light to illuminate both interiors and exteriors. In contrast, the softer and more diffused light of spring and autumn can create a warm and inviting atmosphere. Winter, with its shorter days, may require photographers to plan shoots strategically, ensuring they capture the property in the best available light. Here is an article that goes into more depth on how to use natural light in photography. 2. Autumn Colours and Spring Blooms: Seasonal changes bring a kaleidoscope of colours to landscapes. Autumn, with its vibrant hues of red, orange, and yellow, can add warmth and character to property photos. Conversely, the fresh blooms of spring provide an opportunity to showcase the property in a lively and inviting context. Understanding the natural cycles of the surrounding environment allows photographers to time their shoots to capture the property amidst the most visually appealing backdrop. 3. Weather Considerations: Adverse weather conditions can pose challenges for property photographers, but they also offer unique opportunities for creativity. Rain-soaked streets can create captivating reflections, and a light dusting of snow can transform a property into a winter wonderland. It’s essential to be adaptable and have the right equipment, such as waterproof camera gear and lens hoods, to protect against the elements. 4. Highlighting Seasonal Features: Each season brings out distinct features of a property. Summer may emphasise outdoor spaces like gardens and swimming pools, while winter may showcase cozy interiors with fireplaces. Tailoring the focus of the shoot to highlight these seasonal features can enhance the property’s overall appeal and resonate with potential buyers. 5. Post-Processing Techniques: Post-processing plays a vital role in ensuring property photos look their best, regardless of the season. Adjusting white balance, enhancing colours, and fine-tuning exposure levels can help create visually appealing images. However, it’s crucial to strike a balance and avoid over-editing, preserving the authenticity of the property. We always add sky replacements, so our photos have blue skies. This gives a uniform look to any of our clients shots, and makes the house look more cheerful. Take a look at some of our external shots here. In conclusion, mastering property photography across seasons requires a keen eye, adaptability, and a solid understanding of the impact of weather and natural light. By embracing the unique characteristics each season brings, property photographers can create a diverse and captivating portfolio that showcases properties in their best light, regardless of the time of year. So, whether capturing the vibrant colors of autumn leaves or the tranquility of a snow-covered landscape, a skilled property photographer knows how to harness the beauty of every season. Seasonal changes are a huge factor in property photography.
Hovver Unveiled: A Day in the Life of Our Property Photographer
In the lively realm of real estate, where every image narrates a tale, our Hovver team is on a mission to transform properties into visual masterpieces. Ever wondered what unfolds behind the scenes in a day in the life of a Hovver property photographer? Join us as we unveil the intricate dance between creativity and precision in the life of a Hovver property photographer. At Hovver, we believe in more than just pictures; we capture the essence and potential of every property. Our skilled photographers embark on a journey each day, armed with lenses, drones, and a passion for turning spaces into inviting visual narratives. Early Mornings and Preparation: The day kicks off early, with our photographers meticulously planning their schedules. Each property is unique, and understanding its personality is crucial. From reviewing client preferences to inspecting the property before the shoot, our photographers ensure they’re well-prepared for the day’s visual adventure. Here is a great guide on camera care. Gear Check and Innovation: Armed with state-of-the-art equipment, our photographers conduct a thorough gear check. Drones, cameras, and specialised lenses are inspected, ensuring that every piece of technology is in top-notch condition. At Hovver, we embrace innovation, always on the lookout for new techniques to push the boundaries of property photography. On-site Mastery: As our photographers arrive at each location, they bring a keen eye for detail and a passion for showcasing the unique features of every property. From interior shots that highlight the warmth of a home to aerial views that capture the grandeur of expansive landscapes, our photographers masterfully navigate each scene. Drone Dynamics: For properties with breathtaking exteriors, our drone pilots take the reins, elevating the visual experience to new heights—literally. Hovering above, they capture sweeping views, accentuating the property’s relationship with its surroundings. The drone’s eye view adds a touch of magic to our property portfolios. Interacting with Clients: Communication is at the heart of our process. Throughout the day, our photographers liaise with clients, ensuring their vision aligns with the visual story being crafted. Feedback is welcomed, and adjustments are made on the spot to guarantee client satisfaction. Post-Production Artistry: Once the shots are secured, our photographers transition to the digital canvas. Post-production is an art in itself, and here at Hovver, we have a dedicated team of editors. Careful editing enhances colours, clarity, and overall visual appeal. The goal is to create images that not only showcase a property but evoke emotion and aspiration. Closing the Day with Success: As the sun sets on a day of visual exploration, our photographers wrap up, knowing they’ve not only captured images but woven stories that will resonate with potential buyers. The Hovver commitment to excellence is embedded in every pixel, making each property a standout in the competitive real estate market. Conclusion: A day in the life of a Hovver property photographer is a dynamic journey of creativity, precision, and a passion for transforming spaces into captivating visual tales. With every click of the shutter, we take pride in contributing to the success of our clients in the world of real estate. Are you ready to embark on a visual journey with Hovver? Discover the magic of property photography and videography that goes beyond the ordinary. Contact us today to elevate your property listings to extraordinary heights!
Creative Composition Tips for Stellar Property Photography
In the fast-paced world of real estate, the first impression can make all the difference. At Hovver, we understand the significance of captivating property photography that not only showcases spaces but leaves a lasting impact on potential buyers. In this article, we unveil some invaluable creative composition tips that will elevate your property photography game, ensuring your listings stand out in the crowded real estate market. 1. Mastering the Art of Angles: Angles play a pivotal role in property photography. Experiment with different perspectives to find the sweet spot that highlights the property’s best features. Showcase the unique angles and architectural elements that make each space extraordinary. Take a look at this article here for further information on this subject. 2. Play with Natural Light: Harness the power of natural light to create a warm and inviting atmosphere. Schedule your photo shoots during the golden hours – early morning or late afternoon – when the sunlight casts a soft, flattering glow on the property. Use curtains and blinds strategically to control the intensity of light streaming into the rooms. 3. Staging Magic: A well-staged property not only attracts attention but also helps potential buyers envision themselves in the space. Consider investing in quality furniture and accessories to stage each room tastefully. Remove any clutter and ensure that each space tells a compelling story. Take a look at our comprehensive guide to staging here. 4. Incorporate Depth and Dimension: Add depth to your photographs by incorporating elements that lead the viewer’s eye into the frame. Capture hallways, staircases, or open doorways to create a sense of flow and continuity throughout the property. This technique not only adds interest but also enhances the overall composition. 5. Showcasing Lifestyle: Go beyond showcasing rooms and focus on capturing the lifestyle the property offers. Highlight outdoor spaces, cozy corners, or unique architectural details that contribute to the overall appeal. Prospective buyers often seek a property that aligns with their lifestyle, and your photographs should convey that narrative. 6. Embrace Technology: Invest in high-quality equipment and leverage advanced editing tools to enhance your images. HDR photography, drone shots, and virtual staging can provide a fresh and innovative perspective, setting your property listings apart from the competition. 7. Consistency is Key: Maintain a consistent style and tone across your portfolio. This not only strengthens your brand but also makes it easier for potential clients to identify your work. Consistency builds trust and credibility in the competitive world of property photography. At Hovver, we believe that every property has a story to tell, and it’s our mission to help you tell it in the most captivating way possible. By implementing these creative composition tips, you’ll not only attract more attention to your listings but also establish yourself as a trusted name in the industry. Elevate your property photography game with Hovver – where innovation meets timeless elegance. Your spaces deserve to be showcased in their best light, and we’re here to make that happen. Contact us today to discuss how we can collaborate and bring your property listings to life. We hope we have helped improve your property photography composition!
Choosing the Perfect Lens for Stunning Property Photography
Welcome to Hovver, where we believe every home has a unique story waiting to be captured. One of the key elements in telling that story is the right lens. In this guide, we’ll explore the best lenses for property photography, helping you make informed choices to enhance your property images and leave a lasting impression on potential buyers. 1- Understanding the Basics: Before diving into specific lenses, it’s essential to understand the basics. In property photography, you’ll often encounter the need for wide-angle shots to capture entire rooms and showcase the spaciousness of a home. Additionally, lenses with excellent optical quality are crucial for sharp, distortion-free images. Take a look at some of our work for inspiration. 2- Wide-Angle Lenses: For property photography, a wide-angle lens is a must-have. Lenses in the range of 16mm to 24mm are popular choices. These allow you to capture more of the room in a single frame, making spaces appear larger and more inviting. Our top recommendations include the Canon EF 16-35mm f/4L IS USM and the Nikon AF-S NIKKOR 14-24mm f/2.8G ED. 3- Prime Lenses for Detail Shots: While wide-angle lenses are fantastic for capturing entire rooms, incorporating a prime lens (e.g 50mm or 85mm) can be invaluable for highlighting specific details. Prime lenses excel in producing sharp, crisp images and are perfect for showcasing unique features like intricate architecture or beautiful fixtures. 4- Consideration for Crop-Sensor Cameras: If you’re using a crop-sensor camera, keep in mind that the effective focal length will be different. Adjust your lens choice accordingly to achieve the desired wide-angle effect. Canon’s EF-S 10-18mm f/4.5-5.6 IS STM and Nikon’s AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR are excellent options. 5- Tilt-Shift Lenses: For advanced users looking to correct perspective distortion and achieve precise control over focus, tilt-shift lenses are a valuable addition. These lenses, such as the Canon TS-E 17mm f/4L allow you to tilt and shift the lens to correct converging lines and maintain straight verticals in architectural shots. 6- Considering Your Shooting Style: Assess your shooting style and preferences. Some photographers prefer zoom lenses for versatility, while others prioritise prime lenses for their optical quality. Understanding your style will guide you in selecting the lens that best suits your needs. 7- Lens Maintenance and Care: Regardless of your lens choice, proper maintenance is crucial. Keep your lenses clean, use lens hoods to prevent flare, and store them in a protective case when not in use. Choosing the right lens for property photography is a key element in creating visually stunning images that capture the essence of a home. At Hovver, we understand the importance of the right equipment, and we hope this guide has helped you in making an informed decision. Whether you’re aiming for wide-angle grandeur or focusing on intricate details, the perfect lens is out there to complement your vision and enhance your property photography skills. Happy shooting!
The Definitive Guide to Staging your Property for Property Photography
When it comes to selling your home, first impressions matter, and there’s no better way to make a captivating initial impact than through professional property photos. Properly staged homes not only photograph well but also create an inviting atmosphere that resonates with potential buyers. In this blog, we’ll explore essential tips and tricks to stage your property effectively before its photoshoot, ensuring that it stands out in the competitive real estate market. Lets take a look at the definitive guide to staging your property for property photography. 1. Declutter and Depersonalise Begin by decluttering your space. Remove personal items, excess furniture, and any unnecessary belongings. The goal is to showcase the potential of the property, allowing potential buyers to envision themselves living there. 2. Emphasise Cleanliness and Organisation A clean and organised home not only photographs well but also gives the impression of a well-maintained property. Pay attention to details such as tidying up shelves, arranging furniture neatly, and ensuring that surfaces are clear of clutter. A home that is not tidy can give prospective buyers the impression that other aspects of the home may also not be cared for. 3. Highlight Key Features Identify and showcase the unique selling points of your home. Whether it’s a charming fireplace, a spacious kitchen, or stunning architectural details, ensure that these features are prominently featured in your staging. 4. Set the Scene for Each Room Consider the intended use of each room and stage accordingly. Transform a spare room into a functional space, such as a home office or guest bedroom. This helps potential buyers visualise the possibilities each room offers. This is a key component in how to stage your property for photography. 5. Create a Neutral Palette Opt for neutral colours when staging. Neutral tones create a blank canvas that allows potential buyers to project their own style onto the space. This not only photographs well but also appeals to a broader range of preferences. 6. Maximise Natural Light Natural light enhances the visual appeal of a property. Open curtains and blinds to let in as much natural light as possible. Well-lit spaces feel more inviting and spacious, creating a positive impression in photos. 7. Accessorise Thoughtfully Carefully chosen accessories can enhance the overall aesthetic. Consider fresh flowers, strategically placed cushions, or tasteful artwork to add a touch of elegance without overwhelming the space. Here is a great blog on how to do that more thoroughly. 8. Furnish Outdoor Spaces If applicable, stage outdoor areas such as patios or gardens. Outdoor spaces are an extension of the home, and well-staged exteriors can significantly impact a buyer’s perception. 9. Consider Scale and Proportion Ensure that furniture and decor are appropriately scaled for each room. Overly large or small items can disrupt the balance of a space in photos. 10. Seek Professional Advice If you’re unsure about how to stage your property effectively, consider consulting with a professional home stager. Their expertise can provide valuable insights into enhancing the visual appeal of your home. Conclusion: Captivate Buyers with a Well-Staged Property Staging your property for a photoshoot is a crucial step in the selling process. A well-staged home not only photographs beautifully but also appeals to the emotions and aspirations of potential buyers. By following these tips, you can create a visually stunning representation of your property that leaves a lasting impression and increases its market appeal. Remember, the investment in staging is an investment in the successful sale of your home. If you need any examples of great rooms, take a look at our internals shots here. We hope this answers your question on how to stage your property for photography. If you would like to know more please get in touch here.