Why Two Identical Houses Can Get Very Different Offers
Two semi-detached houses on the same street. Built the same year. Identical floor plans. Same number of bedrooms. Yet one sells for £15,000 more than the other within days, while its neighbour languishes on the market for months. The difference? Photography. While most sellers view property photos as a mere formality, the reality is far more consequential. Professional property photography doesn’t just make homes look prettier. It fundamentally changes how buyers perceive value, space, and potential. Here’s why seemingly identical properties can command vastly different offers based purely on how they’re photographed. Photography Angles Shape Perceived Space The angle from which a room is photographed can add or subtract square metres in a buyer’s mind. Shooting from a corner at roughly 1.2 metres high creates depth and reveals multiple walls simultaneously. This technique makes rooms appear larger and more inviting. Conversely, shooting straight-on from a doorway flattens perspective, making even generous rooms feel cramped. A 4×5 metre bedroom can look either spacious or claustrophobic depending entirely on the photographer’s position. When buyers scroll through listings online, they’re making snap judgements about space within seconds. Poor angles translate directly into lower perceived value and, ultimately, reduced offers. Lens Choice: The Value Multiplier The lens mounted on the camera might be the single most important piece of equipment affecting your sale price. Wide-angle lenses (typically 16-24mm) are standard in property photography for good reason. They capture more of each room and create that desirable sense of space. However, there’s a distinction between professional wide-angle photography and the distorted images produced by ultra-wide or fisheye lenses. A skilled photographer using a 16-18mm lens maintains architectural integrity while maximising space. The wrong lens creates obvious distortion that erodes trust and prompts buyers to assume you’re hiding something. Properties photographed with proper wide-angle lenses consistently receive higher offers because they accurately convey spaciousness without appearing manipulated. Editing Consistency: The Professional Difference The final critical factor is post-processing consistency. Professional property photographers maintain consistent colour balance, exposure, and white balance across all images. This consistency signals quality and care throughout the entire property. When photos vary wildly in tone, buyers subconsciously perceive inconsistency in the property itself. They question the maintenance, the quality, and ultimately adjust their offers downward. Consistent, professionally edited images create a cohesive narrative that positions your property as premium stock, commanding premium prices. Photography isn’t cosmetic, but it’s financial. The right angles, lenses, lighting, and editing don’t just make your property look better; they make it worth more in buyers’ minds. Those perception shifts translate directly into offer amounts. That’s why you should work with a reputed property photographer like us when promoting your property to sell.
Why Professional Photography Helps Reduce Viewings from Time Wasters
Selling a property can be time-consuming. You want serious buyers who are ready to make an offer. However, many sellers face a common problem. They deal with countless viewings from people who have no real intention to buy. These are the so-called time wasters’ Professional photography can help you avoid this issue entirely. Attracting Serious Buyers from the Start High-quality photos set clear expectations. They show your property in its best light. Potential buyers can see exactly what they’re getting. This means only genuinely interested people will book a viewing. Amateur photos often fail to capture the true appeal of a home. They might be too dark or poorly framed. Sometimes they don’t show the full layout. This creates confusion. When buyers arrive for a viewing, they feel disappointed. They realise the property isn’t what they imagined. This wastes everyone’s time. Professional photographers know how to highlight key features. They use proper lighting and angles. Wide-angle lenses capture entire rooms. This gives buyers a realistic sense of space. When photos are accurate and appealing, you attract the right audience. Filtering Out Unrealistic Buyers Good photography acts as a natural filter. It helps buyers self-select before requesting a viewing. If someone sees professional images and still wants to visit, they’re likely serious. Time wasters often book viewings based on limited information. They might see a low-quality photo and think, “Maybe it’s better in person.” They show up hoping for a pleasant surprise. Usually, they’re disappointed. Professional photos remove this guesswork. Buyers know what to expect. They won’t waste your time if the property doesn’t meet their needs. This filtering process saves you considerable effort. You won’t spend weekends showing your home to uninterested parties. Instead, you’ll focus on genuine prospects. These are people who’ve already decided they like what they see. Creating a Strong First Impression First impressions matter enormously in property sales. Your listing photos are often the first thing buyers see. Professional images create immediate impact. They signal that you’re a serious seller with a quality property. Poor photos suggest the opposite. Buyers might assume the property is poorly maintained. They could think you’re not invested in making a good sale. This attracts bargain hunters and casual browsers. These people rarely make competitive offers. Professional photography conveys professionalism throughout. It shows you value your property and respect buyers’ time. This attracts motivated purchasers. They appreciate the transparency and quality presentation. They’re more likely to make serious offers quickly. Reducing Overall Marketing Time When you attract serious buyers, properties sell faster. Professional photos generate quality leads rather than quantity. You might receive fewer viewing requests overall. However, these requests come from committed buyers. This efficiency benefits everyone involved. You spend less time preparing for viewings. Estate agents work more effectively. Serious buyers don’t compete with time wasters for viewing slots. The entire sales process becomes smoother. Professional photography is an investment that pays off. It saves time, reduces frustration, and attracts genuine buyers. Your property stands out in online listings. Serious purchasers take notice immediately. Meanwhile, time wasters move on to other properties. This creates a win-win situation for all parties involved.
The Role of Colour Temperatures & White Balance in Property Photography
Have you ever looked at a property photo and felt that something was “off,” even though the framing was perfect? Chances are that the issue wasn’t the composition. It was the colour temperature or white balance. These two elements quietly shape how potential buyers perceive a space. For professional property photographers, understanding and controlling them is one of the most important skills in creating photos that sell. Let’s explore what these terms mean and how they affect your property images. \ What Is Colour Temperature? Colour temperature refers to the warmth or coolness of light, measured in Kelvin (K). Lower temperatures, such as 2700K, give off a warm, yellowish glow similar to traditional bulbs. Higher temperatures, around 5000–6500K, produce cooler, bluish tones that resemble daylight. When it comes to professional property photography, colour temperature controls the overall atmosphere of a room. A kitchen with warm lighting may look cozy and inviting, while a modern office photographed with a cooler tone can appear sleek and professional. Getting the right temperature for each space ensures that your photos reflect the true feeling of the property rather than distorting it. Imagine shooting a living room that’s bathed in warm light during sunset. If you don’t adjust colour temperature properly, the walls might look orange instead of cream. Similarly, a bathroom with daylight bulbs could appear icy and unwelcoming when photographed under incorrect settings. This is why balancing your lighting choices and camera white balance settings is crucial. The Role of White Balance White balance is the process of adjusting colours so that whites appear truly white. Without the right white balance, the entire image can lean too warm or too cool. Most modern cameras have automatic white balance settings, but in property photography, relying solely on auto mode can lead to inconsistent results. When photographing interiors, the challenge often comes from mixed lighting—natural daylight through windows mixing with warm indoor lamps. This can make walls or furniture look uneven in tone. Setting a custom white balance, either through a grey card or in post-production, helps correct these colour shifts and ensures consistency across every photograph in the listing. A consistent white balance also helps maintain the integrity of your branding. Buyers trust images that reflect reality. When your photos display true-to-life tones, the properties look more authentic and appealing both online and in brochures. How to Get It Right There are a few simple ways to keep your colour temperature and white balance in check: Use daylight-balanced bulbs when possible to minimise mixed lighting. Shoot in RAW format so you can fine-tune white balance later without losing quality. Use a grey card or colour checker at the start of each shoot to set a neutral point. Match your interior lighting to natural daylight by turning off extra lamps with strong yellow or orange hues. Whether you’re photographing a cozy London flat or a new development in Manchester, the balance of colour and light can make or break a property photo. By mastering colour temperatures and white balance, you ensure every room feels natural, inviting, and ready for buyers to imagine themselves moving in.
What to Do if You’re Still Living in the Home When It’s Photographed
Having professional photographs taken of your property is an important step if you are planning to sell or rent it. High-quality images help attract more interest online and can make your home stand out in a busy market. But what happens if you are still living in the property when the photographer visits? It is very common, and with a little preparation you can make the process smooth while showing your home in the best possible way. Tidy Up Living Spaces One of the most important steps is a quick tidy-up before the photographer arrives. Buyers or future tenants want to imagine themselves living in the home. If there is clutter everywhere, it can distract from the actual space. Focus on key areas such as the kitchen, living room, and bedrooms. Clear away dishes, toys, laundry, and anything lying around on surfaces. If you have pets, it’s also a good idea to remove bowls, beds, and litter trays for the photos. A simple sweep of visible areas makes a big difference without too much effort. Hide Personal Items While it is natural to have personal belongings out when you live in a home, for photography less is more. Family photos, children’s artwork on the fridge, or piles of paperwork should be tucked away. This helps make the rooms look tidy and neutral so that potential buyers can imagine the home as their own. A good tip is to use boxes or baskets to quickly store items before the photographer arrives. Once the session is done, you can put them all back in place. Think About Lighting and Windows Light plays a huge role in how a property looks in photos. Make sure curtains are open and blinds are raised to let in as much natural light as possible. Dusting windows and wiping mirrors or glass doors will also help reduce streaks or marks. If the day is a little dark, turning on lamps and overhead lights can help brighten rooms and create a welcoming effect. Make Beds and Bathrooms Look Inviting When people are still living in the home, the bedrooms and bathrooms can often look a bit too personal. Preparing them for photographs takes only a few minutes but has a big impact. Smooth out duvets and add a couple of cushions to make beds look neat. Clear bedside tables of clutter, leaving only a lamp or a small decoration. In the bathroom, hang fresh towels, close toilet lids, and put away toiletries. These small touches can transform the space from “lived-in” to “hotel fresh.” Step Aside During the Shoot The photographer may need to move around freely, so it helps to step aside where possible. While you don’t need to leave the house, try waiting out of shot while they are shooting. This avoids capturing reflections of people in mirrors or glass and saves time during editing. If you have children or pets, it may be helpful to plan an activity outside or in a part of the house that isn’t being photographed. Be Flexible and Communicate Finally, remember that property photographers are used to working in lived-in homes. If something cannot be moved, or if you have a specific concern, just let them know. They understand the balance between real life and presenting a property well. Good communication helps the process run smoothly and keeps stress levels low. Living in the home while it is being photographed is very normal, and with a few small preparations, you can make sure your property looks its best. Focus on tidying, de-personalising the spaces, maximising light, and creating a welcoming feel. The photographer will handle the rest. Those professional images can make all the difference when it comes to attracting interest and getting great results in the property market.
What Happens If It’s Raining on the Day of Your Photoshoot?
When you book a property photoshoot, you picture bright skies, clear lighting, and sharp images. But in the UK, rain is always a possibility. So, what happens if the weather doesn’t cooperate on the day of your shoot? The good news is that rain doesn’t always mean bad photos, and you often have more options than you think. Rain and Property Photography Rain has a reputation for spoiling outdoor plans. For photography, though, it can be both a challenge and an opportunity. On dull days, the light is softer and even, which reduces harsh shadows and glares. This can actually work in your favour for interior shots, as it helps rooms appear brighter and more balanced. Exterior shots may need extra care, as heavy rain or dark skies can make homes look less inviting. An experienced photographer, however, knows how to adapt and bring out the best in a property despite the conditions. Rescheduling Options Most professional property photography companies understand that nobody controls the weather. If the forecast looks grim, rescheduling is always an option. It might mean waiting a few days, but it ensures your exterior photos capture the house in its best light. This is especially important if you’re aiming to attract buyers online, as the first impression really does matter. Bright skies and dry paths generally showcase a property better than wet driveways and grey skies. Making the Most of Indoor Spaces If rescheduling isn’t possible, photographers can focus heavily on interiors during a rainy-day shoot. With the right lighting and wide-angle lenses, rooms can still look spacious, warm, and inviting. Rain outside won’t change the fact that buyers want to see where they’ll eat, sleep, and live. By paying attention to detail—tidying rooms, switching on lights, and opening blinds—you can make your interiors shine regardless of the weather outside. Editing and Post-Production Modern editing tools are another safety net. Photographers can enhance dull skies to look brighter, adjust colours to make a garden more vibrant, or remove wet reflections from pavements. While editing can’t replace the genuine feel of a sunny day, it can make sure gloomy skies don’t overshadow a property’s features. For many estate agents and homeowners, this offers reassurance that even wet-weather photos can be polished into strong marketing material. Why You Shouldn’t Worry Too Much The truth is property photographers in the UK deal with rain all the time. A seasoned professional knows how to work around it and still deliver great results. Sometimes, a rainy backdrop can even add character. Think of sleek, shiny paths or a cosy interior made more inviting by a glimpse of drizzle outside the window. Instead of seeing rain as a roadblock, it’s worth viewing it as part of the local charm that buyers are familiar with. While everyone hopes for sunshine, the reality of the UK climate means rain on photoshoot day is a regular occurrence. Whether you reschedule, shift focus indoors, or rely on editing afterwards, there are plenty of ways to get high-quality property images. Rest assured that a little rain won’t stop your property from looking appealing to potential buyers. It simply calls for a bit of flexibility and a skilled photographer with experience in all conditions.
Why Listings with Professional Photos Generate More Enquiries
Do you want your property listings to generate more enquiries? Then you should invest in professional photos. This is not just a fact, but something that can be proven with real world data. As per data, listings with professional photos generate more enquires by increasing click through rates, time on page, and perceived value. In the UK context, where most property searches begin online on portals like Rightmove and Zoopla, compelling visuals are the difference between a scroll-past and a viewing request. The Data Case Homes with high-quality photos sell 32% faster, a strong proxy for greater enquiry volume and listing engagement that precedes offers and completions. Professional photography can increase listing views by 61%, which directly expands the top of the funnel for enquiries and viewings on property portals. Enhanced, immersive listings featuring premium visuals earn 75% more page views and 68% more saves, translating to more buyer messages and earlier accepted offers. Why Images Drive Enquiries First impressions are now screen-first: buyers and renters scan results in seconds; standout photos halt the scroll and prompt clicks to details and contact forms. Better images create a stronger emotional connection and perceived value, which nudges viewers to enquire sooner rather than waiting for the next listing. Portals increasingly reward engaging media; richer visual experiences surface higher in personalised results, amplifying visibility and inbound leads. UK Portal Reality Rightmove and Zoopla dominate attention, and users skim rapidly; listings need hero images that communicate light, space, and flow to win the click and the call. Even modest photo enhancing has been tied to double-digit improvements in Rightmove performance metrics, indicating tangible gains from visual upgrades. Managing rising image volumes and mobile display quality is a known operational focus for portals, underscoring how critical clean, fast, high-res visuals are to engagement. What “Professional” Changes Professional photographers control composition, lighting, and lines, delivering consistent, bright, and true-to-life rooms that convert browsers into enquirers. High-quality sets support immersive add-ons like interactive floor plans and structured photo sequences, which increase saves, shares, and enquiries. Agents who systematise pro media report shorter time on market and stronger offer activity, aligned with widely cited acceleration and view-lift figures. Bottom-line outcomes More views → more enquiries: +61% views translates to more messages, viewings, and offers, especially in competitive UK sub-markets. Faster movement: listings with superior visuals are more likely to secure accepted offers sooner, reducing age-on-market and fall-through risk. Higher confidence and pricing power: strong presentation elevates perceived value and agent brand, which can support firmer pricing and better negotiation dynamics. Action Checklist for Agents Invest in a consistent professional shoot for every listing: daylight-balanced interiors, corrected verticals, and a clear exterior hero image. Pair photos with an immersive layout experience (interactive floor plan and clean room-by-room sequence) to maximise saves and enquiries. Refresh ordering periodically to re-engage repeat portal browsers and surface different selling points to different audiences. In short, professional property photography isn’t cosmetic; it’s a performance lever that increases visibility, sparks emotional engagement, and converts attention into enquiries—validated by faster sales cycles, higher page interactions, and measurable view uplifts across leading platforms.
Why We Shoot Multiple Versions of Every Key Room
When you are selling a property, first impressions matter more than just anything. The images you present are often the very first thing a potential buyer or tenant will see. At our property photography company, we believe that high-quality images should not only showcase a home but also capture its best potential. This is why we always shoot multiple versions of every key room. Some people wonder if one good photograph of each space is enough. In truth, taking several carefully considered shots has many advantages for estate agents, landlords, and homeowners. It ensures greater choice, stronger marketing impact, and a final set of images that truly reflect the property at its best. Highlighting Different Angles Every room tells a story, and every angle reveals something unique. A single photo can’t always capture the full character of a living room, kitchen, or bedroom. By photographing from several positions, we present a fuller picture. One image might highlight the flow of the layout, while another emphasises natural light or architectural detail. Together, these views give potential buyers a more complete impression of what the property feels like in person. Showing the Space in Its Best Light Lighting can make or break a photograph. Natural light changes throughout the day, and small adjustments in exposure or positioning can alter the atmosphere of a space. By shooting multiple versions, we can choose the image that feels the most inviting. Sometimes the brighter image works best for airy kitchens, while a softer tone might suit a cosy lounge. Giving our clients options ensures they always have the perfect match for their marketing materials. Giving Clients More Choice Estate agents know that different platforms and formats require different images. What works wonderfully online may not translate as effectively in print brochures or social media posts. By providing several angles and styles, we give clients the flexibility to select the images that suit each channel. It also allows estate agents to tailor their marketing to different audiences, maximising engagement. Reducing the Risk of Oversight Another benefit of multiple shots is that we capture every important feature. A single image may miss a striking fireplace, garden view, or fitted storage. With several versions, no detail is left out. This helps ensure that the photography does justice to the property and highlights the elements that matter most to potential buyers or tenants. Professional Standards and Peace of Mind As professionals, we understand the pressure of selling and letting homes quickly. Having a rich set of photographs gives our clients peace of mind. They know they are not limited to a single view but have a varied portfolio to showcase. This approach reflects our commitment to quality, consistency, and results. In this competitive property market high-quality visuals can make the difference between a swift sale and a listing that lingers. Shooting multiple versions of each key room isn’t about quantity for the sake of it. It’s a carefully considered process that ensures the property is represented at its absolute best. For homeowners, landlords, and estate agents alike, this approach provides choice, flexibility, and the strongest possible first impression.
Why It’s Worth Re-Photographing Your Listing if It’s Been on the Market Too Long
If your property has been languishing on the market for months without any offers, it could be time to refresh the listing with new photos. Even if nothing has changed with the actual home, outdated or poor quality photos could be turning buyers off before they even view in person. Here’s why it’s worth investing in professional re-photographing if your listing seems stuck. Photos Are the First Impression When potential buyers browse online listings, the photos are the very first thing they see. And first impressions count, big time. Lackluster photos give the impression that the home is boring or that the seller doesn’t care about showing it in the best possible light. Additionally, outdated photos automatically date the listing, so buyers may assume it’s not a hot commodity. Professional photos make even unchanged listings look fresh and exciting. Better Photos Draw More Interest Great photos generate more clicks and inquiries. If your listing photos are dreary, dim, cluttered or amateurish, many buyers will skip right over without a second thought. Bright, crisp, decluttered photos using strategic angles showcase the home’s best features. More interested buyers means more showings, which leads to a greater chance of offerings. Outdated Photos Turn Buyers Off Let’s say you listed your home six months ago and took the photos yourself to save money. Buyers looking at the listing now may feel the home seems dated and tired if styles have changed subtly. Or seasonal items like a Christmas tree or snowy yard make it seem like you don’t still live there and care for the home. Outdated photos prevent buyers from envisioning themselves living there. Enhance Curb Appeal If it was winter when you first listed your property, the yard probably looked bleak and colourless. If you re-photograph as spring blooms roll in, suddenly the exterior goes from depressing to delightful with lush green lawns and vibrant floral displays. Warm colour tones psychologically appeal to buyers’ emotions and make them smile. Avoid Missing Out on Viewings Having outdated photos on a listing that’s been on the market for an extended duration could mean you miss out on buyers tour in person. Even if they come by, they may have underestimated its potential after seeing lackluster photos and not view it as competitively as they should. Fresh new photos cast a whole new positive perspective. Staying ahead of the changing market through simple photo updates keeps your listing looking its best so it stands out among the competition. Work with a professional property photography firm like us and make sure that your property looks at its best on listings.
How Good Photos Reduce the Time Your Home Sits on the Market
When it comes to the property market, first impressions matter more than ever when trying to sell your home quickly. With the rise of online home listings and house hunting, the photos of your property may be the very first thing potential buyers see before they consider visiting your home in person or making an offer. Investing in professional property photography is one of the smartest moves you can make when preparing your home for sale. Here’s why good photos make such a big difference. Eye-Catching Curb Appeal The old saying “a picture is worth a thousand words” is especially true in property. Good photography presents an eye-catching, inviting portrayal of your home in a still image. The right angles, lighting and composition introduces the exterior of your home in the best possible light. Crisp, colour-accurate shots allow buyers to easily imagine themselves living in your property. Drab, boring or overly dark photos can deter buyers from clicking for more or scheduling a showing. Emphasises Special Features Experienced property photographers know how to accentuate the finest features of your home through photography. Key selling points like large windows, high ceilings, sprawling gardens, updated kitchens and more come alive in great photos. Special wide angle lenses showcase the proportions of rooms accurately. Proper lighting eliminates dark corners or shadows. Minor staging like arranging a fruit bowl on the counter makes rooms look cared for and homey. The right photos let buyers appreciate all your home has to offer without stepping foot inside. Speeds Up the Sale Investing in professional photos means you end up with high-quality listing photos prepared and ready to go as soon as you put your home on the market. This means you can start accumulating maximum online exposure and buyer views straight away. Properties with great photos tend to sell faster, often receiving multiple offers shortly after hitting the market. Those without usually sit longer before attracting solid buyer interest. Over 80% of buyers say they pay close attention to listing photos, so stunning shots truly give you a competitive edge. Increases Perceived Value The quality of photos sends subtle messages about the standard of home on offer. Properties filled with beautifully lit, artfully composed shots come across as well-kept, pride of ownership homes to buyers. So-so photos suggest the opposite. Photos also impact buyers’ ability to imagine themselves living in the space. The more buyers fall in love with your home through the photos, the more likely they are to perceive it as having higher value. Higher perceived value frequently translates into higher offers. Photos Are Now Normalised In the past, buyers visited homes in person as a first step before considering making an offer. These days buyers have gotten used to being able to extensively browse homes online as an initial screening stage. Visiting in person often comes after they have already reviewed a home’s listing and photos. That means great photos are now normalised as part of the process. Bad photos are more likely than ever to prevent buyers from taking things further or cause offers to come in under value. If you’re preparing to sell your house soon, professional property photography is non-negotiable in today’s market. Properties with stellar listing photos invariably sell quicker, attract more buyers and bring in better offers. Investing in quality photography will pay dividends many times over when your home flies off the market fast and for top pound. Give your estate agent the very best tools to do their job successfully and get your move settled rapidly.
Why We Always Shoot in RAW (and What That Means for You)
As a property photography company, we always capture photos in RAW format rather than JPEG. What exactly does that mean and why does it matter to you as a client? Read on to learn more about the advantages of shooting RAW images for property listings. What is a RAW Photo? Unlike JPEGs which are processed and compressed into a standard final image format, RAW photos contain all of the unprocessed data that comes directly off the camera’s image sensor. They haven’t been adjusted for colour, contrast, white balance and so on. RAW images require post-processing on a computer to convert them into viewable photos. So why bother shooting RAW? Why not just let the camera process the image into a JPEG that is immediately viewable? There are some key benefits of RAW that are important for property photography: More Flexibility for Post-Processing The unmodified data in a RAW file allows for much more flexibility when editing and perfecting images. With robust photo editing software, we can make significant adjustments to exposure, white balance, shadows, highlights and more without damaging the image quality. This allows us to compensate for difficult lighting situations and ensure every property looks its absolute best. Higher Image Quality Because RAW data is uncompressed, it captures higher levels of detail and colour depth than JPEG. This allows for larger, crisper photos that show off all the best features of a home or commercial space accurately and stunningly. Even small details like fabric patterns and wood grain come through beautifully from RAW image data. Better Colour Accuracy The default colour adjustments and compression applied to JPEGs can distort colours or cause banding issues in gradients. With RAW processing, we have total control over white balance and hues for truer, more accurate colour in every photograph. That makes textures, finishes and paint colours appear exactly as they are in real life. Lossless Editing JPEGs use lossy compression that permanently deletes image data, limiting how much you can adjust brightness, contrast and colours before quality deteriorates. With non-destructive RAW editing, data remains intact no matter how many edits you make. We can deliver multiple revised photos tuned exactly to your liking without any penalty to resolution or clarity. Correct Common Photography Problems No matter how skilled the photographer, issues like over or under exposure, inaccurate colour or improper focusing can happen. The data levels in RAW images allow fixing these problems in post-production much more effectively than attempting to rescue a compressed JPEG image. If we capture RAW, we can deliver stunning, ideal photos regardless of shooting conditions. By capturing RAW images and taking the time to edit them properly, we’re able to deliver the very highest quality property photography showcasing your property accurately and beautifully. The flexibility of RAW ensures the best-looking listing photos possible, accurately conveying rooms, finishes, textures and lighting to prospective buyers. This is vital for making great first impressions online and helping drive more showings and faster sales. So, while RAW photo files might seem like a technical photography term that only matters to the pros, their uncompressed high quality directly translates to better representing and selling your property. By insisting on RAW capture and processing, our photography provides you the most stunning, true-to-life marketing assets to reach buyers and maximise your ROI.