What to Do if You’re Still Living in the Home When It’s Photographed
Having professional photographs taken of your property is an important step if you are planning to sell or rent it. High-quality images help attract more interest online and can make your home stand out in a busy market. But what happens if you are still living in the property when the photographer visits? It is very common, and with a little preparation you can make the process smooth while showing your home in the best possible way. Tidy Up Living Spaces One of the most important steps is a quick tidy-up before the photographer arrives. Buyers or future tenants want to imagine themselves living in the home. If there is clutter everywhere, it can distract from the actual space. Focus on key areas such as the kitchen, living room, and bedrooms. Clear away dishes, toys, laundry, and anything lying around on surfaces. If you have pets, it’s also a good idea to remove bowls, beds, and litter trays for the photos. A simple sweep of visible areas makes a big difference without too much effort. Hide Personal Items While it is natural to have personal belongings out when you live in a home, for photography less is more. Family photos, children’s artwork on the fridge, or piles of paperwork should be tucked away. This helps make the rooms look tidy and neutral so that potential buyers can imagine the home as their own. A good tip is to use boxes or baskets to quickly store items before the photographer arrives. Once the session is done, you can put them all back in place. Think About Lighting and Windows Light plays a huge role in how a property looks in photos. Make sure curtains are open and blinds are raised to let in as much natural light as possible. Dusting windows and wiping mirrors or glass doors will also help reduce streaks or marks. If the day is a little dark, turning on lamps and overhead lights can help brighten rooms and create a welcoming effect. Make Beds and Bathrooms Look Inviting When people are still living in the home, the bedrooms and bathrooms can often look a bit too personal. Preparing them for photographs takes only a few minutes but has a big impact. Smooth out duvets and add a couple of cushions to make beds look neat. Clear bedside tables of clutter, leaving only a lamp or a small decoration. In the bathroom, hang fresh towels, close toilet lids, and put away toiletries. These small touches can transform the space from “lived-in” to “hotel fresh.” Step Aside During the Shoot The photographer may need to move around freely, so it helps to step aside where possible. While you don’t need to leave the house, try waiting out of shot while they are shooting. This avoids capturing reflections of people in mirrors or glass and saves time during editing. If you have children or pets, it may be helpful to plan an activity outside or in a part of the house that isn’t being photographed. Be Flexible and Communicate Finally, remember that property photographers are used to working in lived-in homes. If something cannot be moved, or if you have a specific concern, just let them know. They understand the balance between real life and presenting a property well. Good communication helps the process run smoothly and keeps stress levels low. Living in the home while it is being photographed is very normal, and with a few small preparations, you can make sure your property looks its best. Focus on tidying, de-personalising the spaces, maximising light, and creating a welcoming feel. The photographer will handle the rest. Those professional images can make all the difference when it comes to attracting interest and getting great results in the property market.
Why Listings with Professional Photos Generate More Enquiries
Do you want your property listings to generate more enquiries? Then you should invest in professional photos. This is not just a fact, but something that can be proven with real world data. As per data, listings with professional photos generate more enquires by increasing click through rates, time on page, and perceived value. In the UK context, where most property searches begin online on portals like Rightmove and Zoopla, compelling visuals are the difference between a scroll-past and a viewing request. The Data Case Homes with high-quality photos sell 32% faster, a strong proxy for greater enquiry volume and listing engagement that precedes offers and completions. Professional photography can increase listing views by 61%, which directly expands the top of the funnel for enquiries and viewings on property portals. Enhanced, immersive listings featuring premium visuals earn 75% more page views and 68% more saves, translating to more buyer messages and earlier accepted offers. Why Images Drive Enquiries First impressions are now screen-first: buyers and renters scan results in seconds; standout photos halt the scroll and prompt clicks to details and contact forms. Better images create a stronger emotional connection and perceived value, which nudges viewers to enquire sooner rather than waiting for the next listing. Portals increasingly reward engaging media; richer visual experiences surface higher in personalised results, amplifying visibility and inbound leads. UK Portal Reality Rightmove and Zoopla dominate attention, and users skim rapidly; listings need hero images that communicate light, space, and flow to win the click and the call. Even modest photo enhancing has been tied to double-digit improvements in Rightmove performance metrics, indicating tangible gains from visual upgrades. Managing rising image volumes and mobile display quality is a known operational focus for portals, underscoring how critical clean, fast, high-res visuals are to engagement. What “Professional” Changes Professional photographers control composition, lighting, and lines, delivering consistent, bright, and true-to-life rooms that convert browsers into enquirers. High-quality sets support immersive add-ons like interactive floor plans and structured photo sequences, which increase saves, shares, and enquiries. Agents who systematise pro media report shorter time on market and stronger offer activity, aligned with widely cited acceleration and view-lift figures. Bottom-line outcomes More views → more enquiries: +61% views translates to more messages, viewings, and offers, especially in competitive UK sub-markets. Faster movement: listings with superior visuals are more likely to secure accepted offers sooner, reducing age-on-market and fall-through risk. Higher confidence and pricing power: strong presentation elevates perceived value and agent brand, which can support firmer pricing and better negotiation dynamics. Action Checklist for Agents Invest in a consistent professional shoot for every listing: daylight-balanced interiors, corrected verticals, and a clear exterior hero image. Pair photos with an immersive layout experience (interactive floor plan and clean room-by-room sequence) to maximise saves and enquiries. Refresh ordering periodically to re-engage repeat portal browsers and surface different selling points to different audiences. In short, professional property photography isn’t cosmetic; it’s a performance lever that increases visibility, sparks emotional engagement, and converts attention into enquiries—validated by faster sales cycles, higher page interactions, and measurable view uplifts across leading platforms.
The Real ROI of Investing in Professional Property Media
When it comes to selling or letting property, first impressions really do count. We live in a world where buyers and renters rarely have time to scroll through pages of uninspiring listings. This is where professional property media makes all the difference. If you run an estate agency or if you’re a landlord or developer, investing in top-quality photography and video can deliver an impressive return on investment (ROI). Here’s why it’s worth every penny. First Impressions Drive Decisions Imagine scrolling through property listings. Which homes would you click on? Chances are, you’re drawn to bright, bold images that tell a story. Professional photographers know how to light a room, use angles to maximise space, and make the most of every detail. They don’t just snap photographs; they create an experience. This doesn’t just make your properties look good. It can also help you to make your properties stand out from the crowd. Sell Faster, Let Quicker Properties with high-quality images spend less time on the market. Studies from the UK property industry reveal that listings with professional photos attract more enquiries and sell or let more quickly. Why? Because buyers can easily imagine themselves in a space that looks inviting and well-cared for. The more people view your listing, the higher the odds of a quick sale and often at a better price. Achieve Higher Prices Professional media helps you achieve the best possible price, too. A stunning photo set can create a sense of desire, leading to more viewing appointments and, ultimately, offers. Sellers often find they can achieve higher asking prices, while landlords enjoy reduced void periods and higher rents. Future-Proof Your Reputation High-quality media also works as a marketing tool for your agency’s brand. When you consistently present homes in the best light, people remember your professionalism. It builds trust and sets you apart from competitors who settle for blurry mobile phone shots. Wider Reach with Engaging Content Today’s buyers are searching across multiple platforms such as Rightmove, Zoopla, Instagram, Facebook, and more. Professional photos, drone footage, and virtual tours are more likely to be shared and trending. This digital word-of-mouth means your listings reach broader audiences and often the right kinds of clients. It’s Cost-Effective Some might worry that hiring a professional photography firm is too costly. Yet, when you factor in how much faster the property sells or lets and the higher prices achieved the investment pays for itself. Plus, professional images can be reused in marketing materials, social media, and for years to come. In the competitive UK property market, cutting corners on media is a false economy. Investing in professional property photography and video isn’t just about glossy images; it’s about selling, letting, and building your firm’s reputation more efficiently. If you want faster sales, higher prices, and a standout brand, professional property media should be your first step. It’s an investment in your business success that continues to pay dividends long after the photos are taken.
How to Use Video Tours to Pre-Qualify Serious Buyers
Using video tours to showcase homes for sale is becoming increasingly popular as of now. With more buyers shopping for homes online before viewing in person, video tours give them a more complete picture of the property and help them determine if it’s worth visiting. As an estate agent, you can take this one step further by using video tours to pre-qualify buyers and make sure those requesting in-person viewings are truly serious about purchasing. This saves your clients time by avoiding pointless viewings and focuses their effort on the most promising buyers. Read on and let’s explore some tips on using video tours to pre-qualify buyers: Require Registration to Access Videos Don’t allow open access to your video tours. Instead, require potential buyers to submit a request which captures key details, such as name, contact info, price range, desired location, number of bedrooms, etc. This filters out those just casually browsing. Ask Specific Questions Go beyond basic details to have buyers indicate price ceiling, down payment amount, and closing timeline. Additionally, ask what specifically attracted them to this listing and what other properties they have viewed. This helps quantify their seriousness. Set Viewing Conditions To pre-qualify for an in-person viewing, specify requirements the buyer must have, such as proof of funds and mortgage pre-approval letter. Make sure they know viewings will not be granted otherwise so you don’t waste the seller’s time. Follow Up Diligently Don’t just send links to videos and hope for the best. Actively follow up with each registration request through email and phone to interact directly. Use this engagement to ask more qualifying questions or clarify details to further assess if they are genuinely interested and able to purchase. Gather Feedback During follow-ups, ask the buyer what they liked and didn’t like about the property video. Also, inquire if they have any other homes in consideration to see where this listing falls on their priority list. The more dialogue, the better sense you’ll get. Set Viewing Appointments For buyers who answer all questions satisfactorily and agree to conditions, go ahead and schedule viewing appointments. This shifts the buyer mentally into a more committed state. Send calendar invites they can accept rather than leaving viewings TBD. Leverage CRM Technology To qualify multiple buyers efficiently, leverage customer relationship management (CRM) software. This lets you automatically send questionnaires, record interactions, set tasks and reminders, and track each buyer’s progress from lead to closed sale. Popular options include Salesforce Essentials, HubSpot CRM and Zoho CRM. Following these steps using video tours will enable you to pre-screen buyers who are ready to purchase, saving the valuable time of your clients as sellers. Separating serious buyers from casual looks also reflects well on you as a thorough, estate agent people can rely on. In a hot market, leveraging video this way is critical to ensure your client’s property gets into the right buyer’s hands the first time.
Why It’s Worth Re-Photographing Your Listing if It’s Been on the Market Too Long
If your property has been languishing on the market for months without any offers, it could be time to refresh the listing with new photos. Even if nothing has changed with the actual home, outdated or poor quality photos could be turning buyers off before they even view in person. Here’s why it’s worth investing in professional re-photographing if your listing seems stuck. Photos Are the First Impression When potential buyers browse online listings, the photos are the very first thing they see. And first impressions count, big time. Lackluster photos give the impression that the home is boring or that the seller doesn’t care about showing it in the best possible light. Additionally, outdated photos automatically date the listing, so buyers may assume it’s not a hot commodity. Professional photos make even unchanged listings look fresh and exciting. Better Photos Draw More Interest Great photos generate more clicks and inquiries. If your listing photos are dreary, dim, cluttered or amateurish, many buyers will skip right over without a second thought. Bright, crisp, decluttered photos using strategic angles showcase the home’s best features. More interested buyers means more showings, which leads to a greater chance of offerings. Outdated Photos Turn Buyers Off Let’s say you listed your home six months ago and took the photos yourself to save money. Buyers looking at the listing now may feel the home seems dated and tired if styles have changed subtly. Or seasonal items like a Christmas tree or snowy yard make it seem like you don’t still live there and care for the home. Outdated photos prevent buyers from envisioning themselves living there. Enhance Curb Appeal If it was winter when you first listed your property, the yard probably looked bleak and colourless. If you re-photograph as spring blooms roll in, suddenly the exterior goes from depressing to delightful with lush green lawns and vibrant floral displays. Warm colour tones psychologically appeal to buyers’ emotions and make them smile. Avoid Missing Out on Viewings Having outdated photos on a listing that’s been on the market for an extended duration could mean you miss out on buyers tour in person. Even if they come by, they may have underestimated its potential after seeing lackluster photos and not view it as competitively as they should. Fresh new photos cast a whole new positive perspective. Staying ahead of the changing market through simple photo updates keeps your listing looking its best so it stands out among the competition. Work with a professional property photography firm like us and make sure that your property looks at its best on listings.
Why Buyers Often Make Decisions Before the Viewing Even Starts
Property viewings are a crucial part of the home buying process. This is when potential buyers step inside a property for the first time to assess if it meets their needs and desires. However, research shows that buyers often make decisions about a property before they’ve even viewed it in person. There are several key reasons why this happens. Online Listing Content Today’s home buyers spend a lot of time researching properties online before they ever arrange a viewing. High quality listing content, including photos, floor plans, video walkthroughs and detailed descriptions can make an enormous impact. Properties that look attractive online and seem to tick all the right boxes stand a good chance of making it onto buyers’ viewing shortlists. Those with limited, unclear or uninspiring listing content often get dismissed outright. This is why you need to invest in professional property photography. First Impressions Count The old saying about first impressions sticking holds true in property sales. Before viewing a house or flat, buyers will look at the online photos and street view imagery. If the external property styling creates a great first impression, buyers are much more likely to be enthusiastic about arranging a viewing. However, if the current owners have neglected the external styling, buyers may well dismiss it and focus their efforts on more appealing properties instead. Lifestyle Associations Savvy buyers have an idea of the lifestyle they want from their new home before they start searching. Certain neighbourhoods, property types and external home styles get associated with certain lifestyles. Buyers searching for a family-friendly property may instantly home in on a four-bedroom detached home with a well-kept garden. First impressions allow them to make quick judgments about whether a home aligns with their desired lifestyle. Emotional Decision Making Property purchases involve both logical considerations and emotional decision making. As soon as buyers see an online listing that stirs up emotions like excitement, pride or contentment, they’ll be much more inclined to view in person. Listings that fail to establish an emotional connection are far less likely to get viewers through the door. Stunning photography and thoughtful descriptive copy that brings a property to life play into this emotional decision process. Managing Expectations If the online listing content looks outdated, cluttered or fairly uninspiring, buyers may assume the actual property looks equally unappealing inside. This means they won’t have high expectations about what they’ll see at the viewing. For already hesitant buyers, even small negatives could put them off. They may also assume there are bigger underlying issues that aren’t shown. Great photos and descriptions raise expectations and standards, while poor ones lower them. With the time and effort involved in arranging and attending property viewings, buyers don’t want to waste their efforts. They therefore lean heavily on the listing photos, descriptions, floor plans and video content to pre-vet options based on first impressions and emotional responses. Those listings that look most aligned with their purchasing wish lists and desired lifestyles stand the highest chance of progressing to the viewing stage. Presentation really can make or break a potential buyer’s decision before they’ve even seen a home in person.
Why Consistent Branding Across Your Listings Builds Trust with Buyers
In the competitive property market, agents and sellers need every advantage to stand out and build trust with potential buyers. One area that is often overlooked is consistent branding and messaging across property listings. When done effectively, this can set you apart from other agents and listings, build familiarity with your brand, and establish you as a trusted name buyers can rely on. Create Brand Recognition When a potential buyer browses Rightmove or Zoopla, they will likely see dozens if not hundreds of property listings. Most will have similar photos showcasing the home, standard details on rooms and features, and blur together after a while. But agents who incorporate consistent branding elements across their listings allow buyers to recognise their listings at a glance. This can be your company logo, slogan, consistent photo style showing your brand colours or textures, or even your signs and branding in the exterior shots. The visual familiarity you create connects your brand to quality listings and photography in the buyer’s mind. So when they see your branding, they begin to trust that they know what to expect from your listings. Inspire Confidence and Professionalism In addition to recognition, consistent branding also communicates professionalism and competence to buyers browsing listings. After all, a cohesive visual brand across listings shows attention to detail and conveys that you understand how to market properties effectively. Buyers interacting with your listings affinity and commitment to quality in turn making them feel more confident in trusting you as an agent and considering your listings further. When it comes to property industry, polished photography and branding make a strong first impression. Reinforce Your Reputation The trust and familiarity consistent branding inspires also help reinforce and grow your reputation over time. As buyers have positive experiences with your listings and photography, they begin to associate your personal or company brand with quality. Your branding then acts as a visual shorthand for the reputation you have established. Any marketing expert will emphasise that the key to branding is repetition. The more buyers see your branding across listings, the more it cements what you stand for. It taps into the mere exposure effect, where people develop a preference for things simply because they are familiar with them. This effect has powerful implications for your brand and name recognition. Simplify Searches for Returning Buyers Strong branding also pays dividends not just with new buyers but also those returning to their search. With so many listings to sift through across the web and apps, it can be frustrating for buyers to keep similar homes straight. But if they have interacted with your listings before, the consistent branding elements help jog their memory and simplify their efforts zoning back into promising listings they want to revisit. Rather than having to read through details all over again to separate one listing from the next, they can recognise your photos or branding and know they are back in familiar territory. This ability to aid returning buyers helps ensure your listings stay top of mind longer and have repeated engagement. While it takes effort on the front end, taking steps to ensure your property photography and listings maintain a consistent brand and style can transform how buyers perceive and interact with them. In an industry driven by first impressions, branding builds both trust and momentum. When buyers find an agent and set of listings that satisfy them, they will return to explore more. Build up your brand equity with every new listing, and it will pay dividends to attract more qualified buyers over the long haul.
How to Build a Stronger Brand as an Estate Agent with Professional Photography
Are you an estate agent trying to build a strong brand around yourself? Then you should take a look at the power of professional property photography. Captivating listing photos not only better showcase properties but also establish you as an agent who pays attention to quality and detail. Follow this guide to learn how professional property photography can transform your brand. Focus on Curb Appeal A property’s curb appeal makes that critical first impression, whether in-person or online. When potential buyers browse listings, dynamic exterior photos catch the eye and draw them in. Wide shots showcase the surrounding area and landscaping. Beautiful twilight photos illuminate the home’s architecture. Drone photography from above reveals layouts and selling points like pools or outdoor living areas often missed from the ground. Professional photographers have the skills and equipment to properly capture a home’s curb appeal. This encourages buyers to take a closer look and translates to more foot traffic for open houses. Highlight Interior Design Features While the exterior hooks attention, stellar interior photos convert that intrigue into serious buyer interest. Vivid, high-resolution images spotlight any recent renovations, stylish décor choices, floor plans and desirable fixtures selected by the sellers to market their home. Photographers properly stage rooms and master ambient indoor lighting to make spaces appear bright, airy and spacious. Enlisting pros to showcase interior design also implicitly signals that you respect the value of a home. This strengthens client relationships early on. Incorporate Drone and Videography Other advanced photography products that make listings shine include drone photography and video. Drone cameras present unique aerial perspectives of the home and neighbourhood most buyers would never glimpse otherwise. Offering these cutting-edge visuals demonstrates your commitment to innovation. This minted impression transfers to your overall brand. Distribute Photos Strategically Getting exceptional photos is merely step one. The next vital move is distributing them across digital platforms for maximum exposure. Your professional photographer should be able to provide you with high-res image files perfectly sized for key property websites liker Rightmove and Zoopla. Upload eye-catching photos to dominate search listings. Implement a social media strategy to also showcase listings across your company Facebook, Instagram and Twitter channels. Enlist your photographer’s assistance if needed to style images for each platform’s specifications. Strategic distribution expands your visual brand identity, nurturing more lifelong clients. Invest in Ongoing Photographer Relationships Note that professional property photography is not a one-time expense but an investment into your brand’s continuity. Establish ongoing relationships and contracts with one or more top-notch area photographers. This ensures you have custom photography services available as your inventory of listings changes. It also guarantees maintaining consistent brand quality across all your properties documented for marketing. As you strengthen dynamic branding through photography, stay ahead of competitors by continually updating your portfolio with the latest high-quality images. First impressions matter, so let brilliant photography make yours the most memorable. Accentuate listings often to sustain relationships with satisfied clients.
What Every Estate Agent Should Include in a Listing to Attract More Buyers
If you’re an estate agent trying to sell a property in the UK’s fast-moving market, you need to ensure your listings stand out and capture buyers’ attention. With more properties available than active buyers in many areas, the competition is fierce. The good news is there are several simple yet effective things you can include in your listings to attract more viewers and potential buyers. Here are the top things to focus on: Great Photos High-quality photos are absolutely vital for any property listing. Take the time to capture the home at its very best with wide shots as well as closer details. Bright daytime photos tend to work better than darker evening shots. Capture different angles and each room, not just the kitchen and living spaces. Crisp, colourful photos make viewings more likely to happen. Accurate Floor Plan A floor plan allows buyers to understand the layout and spaces within a home. Whether you create a simple sketch yourself or work with a professional photographer, an accurate floor plan is essential. It should include all rooms with dimensions noted, along with staircases, hallways, built-in storage space, appliances, windows, and doors. This helps buyers envision themselves living in the space. Thorough Description Your written description needs to sell the lifestyle offered by this property. Focus on amenities, local schools, recreation options, and transport links. List special or unique features like high ceilings, lots of storage, eco-friendly construction, private gardens and more. Stay positive and really highlight selling points through your descriptive words. Comprehensive Details You need all key details in your listing, including number of bedrooms and bathrooms, living spaces and sizes, parking provisions, council tax band, tenure, appliances included, age of boiler and kitchen/bath fittings. Be transparent about any downsides like a short lease remaining or ongoing neighbour disputes. Buyers will likely find out anyway and you want to establish trust. Additional Information Go beyond just the bricks and mortar by sharing local area guides, lists of schools and amenities, average transport commute times, council fees bands, broadband availability, and more. The more useful information you provide, the more attractive the listing becomes. Hyperlink to virtual tours, drone videos, custom site plans and your company website too. Professional Presentation Pay close attention to formatting, grammar, spacing and typography within your listing for a polished look. Round out the listing with your smiling headshot, company branding, responsive contact details and call-to-actions to drive more viewer inquiries. Legal Compliance There are several legal requirements to feature in listings, including noted prohibited tenancy terms, possession order conditions, asbestos registers, appliance servicing records, and energy performance certificates. Leave nothing out to avoid any violations. Regular Updates Make sure your listing appears fresh by updating the day count frequently, reducing the price if needed or highlighting viewings available in the coming week. Interest tends to drop off after 30 days so keep listings lively. The UK property market moves fast when listings appeal to motivated buyers. Paying attention to these key areas will help your listings stand out while complying with all legal mandates. Take time to highlight selling points and lifestyle benefits in your descriptions and photos. Maintain informative, attractive and current listings and you’ll soon be fielding more buyer inquiries!
How Technology is Changing Property Marketing in 2025
The property market has undergone a major transformation in recent years due to advances in technology. In 2025, technology is streamlining and revolutionising almost every aspect of property marketing. Here are some of the key ways that technology is impacting how properties are marketed and sold: Virtual Tours and 3D Modelling Virtual tours and 3D modelling of homes are now standard for marketing any property. Prospective buyers can take an immersive tour of homes on their phones or VR headsets without having to visit in person. This allows buyers to get a much more realistic preview and helps drive more qualified buyers to actually view the property. However, you just need to work with the right company to create video tours in a compelling way to prospective buyers. Augmented and Virtual Reality Next-generation virtual reality technology is taking virtual tours to the next level. Buyers will be able to physically “walk” through digital replicas of homes through VR and augmented reality. They’ll be able to open cabinets, tour the neighbourhood, and get a life-like preview of the property. This minimises the need for in-person showings. Automated Valuations Intelligent valuation algorithms can accurately estimate a property’s value in seconds based on comparable sales and other data points. This gives sellers an instant idea of what pricing strategy to use when first marketing the home. It also saves time by minimising the need for manual appraisals. Hyper-Personalised Marketing Sophisticated AI programs in 2025 analyse vast datasets including browsing history, demographics, and interactions to create custom-tailored marketing for each prospective buyer. Personalised promotions, pricing incentives, or amenity suggestions help sellers pitch their listings to the buyers most likely to convert. Predictive Analytics Property tech platforms apply predictive analytics to guide pricing and selling strategies. By examining past sales, seasonality, buyer sentiment, and market trends, predictive analytics systems can forecast demand, optimal listing prices, expected days on market, and projected final sale prices. This allows sellers to list their homes using backed data instead of guesswork. Automated Lead Generation Chatbots and virtual assistants act as the first lines of communication with prospective buyers across websites, apps, phone, and smart speakers. These AI agents qualify and engage leads around the clock so that high-quality buyers can be fast-tracked to human agents. Less time is wasted pursuing low-quality leads. Drone Photography Aerial photography from drones is the standard for showcasing full property lots, neighbourhood amenities, and surrounding areas. Drone flyovers coupled with aerial 3D scans create stunning visuals that attract modern buyers accustomed to immersive digital content. Interior drone photography also captures spaces in rich detail. In 2025, home buyers expect rich, interactive digital experiences when evaluating potential purchases. Technology has transformed traditional property marketing into a data-driven, personalised, and digitally-powered strategy tuned precisely to how the modern consumer makes buying decisions about one of their most important lifetime purchases. While human expertise still closes deals, technology paves the way by allowing buyers to fully experience listings how and when they want – in both the physical and digital worlds.